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RBC ranked highest in customer satisfaction among Big Five Canadian banks

J.D. Power consumer study ranks RBC #1 for third straight year

TORONTO, May 7, 2018 - RBC is proud to be recognized with the J.D. Power award for ‘Highest in Customer Satisfaction Among the Big Five Retail Banks’. The recognition comes from J.D. Power’s 2018 Canadian Retail Banking Study, drawing upon direct feedback from thousands of consumers.

“We’re extremely grateful to our customers across Canada for expressing their ongoing satisfaction with RBC’s service and advice,” said Neil McLaughlin, Group Head, Personal and Commercial Banking. “We remain committed to building solutions that provide customers with an exceptional and secure experience that’s available when, how and where it’s most convenient for them.”

The J.D. Power study measures overall customer satisfaction through a combination of categories, ranging from products and fees, to convenience and advice. RBC demonstrated high scores in Communication and Advice, Account Opening, while standing out with the highest percentage of mobile customers.

“I’d like to like to thank our employees for continuing to put our clients first,” added Mr. McLaughlin. “Across our offices, branches, and advice centres, it’s clear we have the right people engaged to strengthen our customer relationships. All of our employees had a hand in earning this award.”

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 81,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn more at‎

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For more information, please contact:
Arjun Lombardi-Singh, RBC Communications, 416-974-1360


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