About RBC > Media Newsroom > News Releases > Majority of Canadians believe small business ownership is less risky than working for someone else: RBC poll
TORONTO, September 28, 2016 - In a time of increased uncertainty, many Canadians are considering entrepreneurship as a way to gain control over their future. According to RBC’s recent Small Business Poll more than three-quarters of Canadians (79 per cent) believe that working for themselves is less risky than working for someone else because they can control their own financial future. While 60 per cent of Canadians say that they have thought of starting a business, there are a number of reasons why people take the plunge.
“Many Canadians see business ownership as providing freedom and control over their career and financial future, but each one has their own motivations,” says Jason Storsley, vice-president, Small Business, RBC. “While a business may be similar in terms of industry, no two business owners are the same—so the services and advice they need to either launch or grow a business must cater to who they are as both people and owners.”
The RBC Small Business Poll found that there are many reasons Canadians think about owning a business, but taking charge of their future is paramount, which is supported by 92 per cent that said they would start a business to have control over their career, and 92 per cent wanting to be their own boss.
Of those Canadians who thought about starting a business, many are holding off for a big idea. However, less than half (43 per cent) of business owners said that having a great idea for a business is what drove them to start a business. The poll found that important factors to starting a business include:
Which region in Canada has the most would-be entrepreneurs?
Alberta is the most entrepreneurial province with 75 per cent of poll respondents in that region saying that they had thought of owning a business.
|
Have thought of owning a business |
Alberta |
75% |
Atlantic Canada |
67% |
British Columbia |
67% |
Manitoba/Saskatchewan |
64% |
Ontario |
62% |
Quebec |
43% |
ALL CANADA |
60% |
ABOUT THE SMALL BUSINESS POLL
The RBC Small Business Poll was conducted by Ipsos from August 11-16, 2016. More than 1200 surveys were completed online by Canadian adults, with more than 200 people represented in six different regions (British Columbia, Alberta, Saskatchewan/Manitoba, Ontario, Quebec and Atlantic Canada). Representative sample results are weighted to reflect the Canadian population. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.2 percentage points had all Canadian adults been polled. The credibility interval will be wider among subsets of the population represented. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error, and measurement error.
ABOUT RBC
Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 36 other countries. For more information, please visit rbc.com.
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Media contacts:
Rob Merk, RBC Corporate Communications, 416-955-6665
Melanie Rockliff, RBC Corporate Communication, 416-974-0232