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RBC recognized as highest ranked Canadian big 5 bank for customer satisfaction

J.D. Power study ranks Big Five Banks annually


TORONTO, July 28, 2016 - With thanks to our millions of clients and thousands of employees across Canada, RBC is proud to be acknowledged with the ranking of ‘Highest in Customer Satisfaction Among the Big Five Retail Banks’, as part of an announcement today along with the findings of J.D. Power’s 2016 Canadian Retail Banking Satisfaction Study.

“This recognition speaks to our commitment to clients and our ongoing efforts to put them first,” said Jennifer Tory, Group Head, Personal and Commercial Banking. “As our clients’ lives and routines change, we are continually working on ways to provide exemplary service and to make everyday banking easier, whether it’s in our branches or local community, on the phone or through online or mobile. Acknowledgement like this tells us we are on the right track.”

Based on feedback directly collected from thousands of Canadian consumers, the study measures seven key factors. RBC achieved the highest scores in Product, Personal Service, Communication and Financial Advisor.

“The expert advice our employees provide day-in and day-out makes us proud,” added Ms Tory. “This recognition is a demonstration of the strength of our team and their willingness to go the extra mile. To everyone who helped us reach this milestone, we say thank you for always bringing your best to every client.”

Our goal is to serve our clients where and when they want, enhancing their overall experience and building long-lasting relationships.

RBC received the highest numerical score among Big 5 Banks in the J.D. Power 2016 Canadian Retail Banking Customer Satisfaction Study, study based on 13,229 total responses, measuring the opinions of consumers with their primary financial institution, surveyed March-April 2016. Your experiences may vary. Visit


About RBC
Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 36 other countries. For more information, please visit‎

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.

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For more information, please contact:
Shauna Cook, RBC, 416-974-5290