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About RBC > Media Newsroom > News Releases > The RBC Learn To Play Project Increases Funding and Impact for Canadian Kids and Youth in 2015

The RBC Learn To Play Project Increases Funding and Impact for Canadian Kids and Youth in 2015

$1.75 million directed towards supporting physical activity programs for kids and youth


TORONTO, March 18, 2015 -  RBC and ParticipACTION have announced $1,750,000 in funding through the RBC Learn to Play Project, awarding grants to community-based organizations in Canada for kids’ sport and recreation programs in 2015. Last year, 187 organizations across the country received $1.6 million in commitments, with thousands of children gaining access and exposure to programs that provide physical activity and access to sport.

This funding is part of an investment announced last year by RBC and the Public Health Agency of Canada in partnership with ParticipACTION for a three-year, $8.2 million commitment to the Learn to Play Project.

The RBC Learn to Play Project aims to teach children the fundamental movement skills required to get physically active, such as jumping, throwing, running, swimming and skating. Mastering these skills will allow kids the chance to feel confident and competent enough to take part in physical activity and sport for life.

“We know kids aren’t active enough today – general physical fitness and participation in sports are both declining – and we want to change that,” said Jane Broderick, chief brand and communications officer, RBC. “Through RBC Learn to Play grants, we can encourage kids to get active and ensure they have the skills and confidence they need to do so. Addressing physical well-being of children is just one part of the broader RBC Kids Pledge.”

“Thanks to the generous support of the Government of Canada and RBC, the RBC Learn to Play Project continues to give kids from coast to coast access to programs that provide quality sport and physical activity programming,” says Elio Antunes, President and CEO, ParticipACTION. “When kids are given the skills, confidence and motivation to enjoy a variety of sports and physical activities, they will do more of them, more often – resulting in a lifelong relationship with physical activity.”

"Promoting physical literacy is an important aspect to helping children and youth adopt more active and healthier lifestyles. Through our partnership with RBC and ParticipACTION, we’re leveraging expertise and resources to make it easier and more exciting for young Canadians to be active," said the Honourable Rona Ambrose, Minister of Health.

The RBC Learn to Play Grants program supports organizations that are working to build and deliver quality sport and recreation programs to children. The program will provide the organizations with funding, and the resources to support teaching kids the basic skills required to feel confident and competent to play sports. Organizations are invited to apply for one of two types of grants:

  1. RBC Learn to Play Community Action Grants and RBC Learn to Skate Program
    Between $1,000 and $10,000 will be awarded to local organizations that teach new skills or sports to kids, and/or expose them to multiple sports or multiple skills such swimming or skating lessons. Applications are due May 8, 2015.
  2. RBC Learn to Play Leadership Grants
    Between $10,001 and $25,000 will be awarded to community groups that are developing or implementing action plans to transform the way sport and physical activities are planned and delivered, such as programs that makes sports available for new immigrant youth. Applications are due May 8, 2015.

Additional information on these grants and how to apply are available online.

About the RBC Kids Pledge
RBC understands the importance of a child’s holistic well-being, which led to the RBC Kids Pledge, a $100 million commitment over five years to help one million kids and youth across Canada. These funds will go towards a range of programs supporting the well-being of kids and youth, including the RBC After School Project, RBC Learn to Play Project and the RBC Children’s Mental Health Project.

About RBC and Sport
RBC supports amateur sport in communities across Canada, from recreational to competitive activities, and from grassroots to elite-level athletes. At the grassroots level, RBC is committed to supporting programs which help children develop the confidence and skills they need to enable them to play, and become happy, healthy and active for life. RBC is proud to be the longest-standing corporate supporter of the Canadian Olympic Team, since 1947, as well as a premier sponsor of Hockey Canada.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million in sponsorships. Learn more at

About ParticipACTION
ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting healthy and active living for Canadians, it works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to inspire and support Canadians to move more. ParticipACTION is generously supported by the Government of Canada. For more information, visit

About the Public Health Agency of Canada
The Public Health Agency of Canada (PHAC) is the main Government of Canada agency responsible for public health in Canada. The Agency’s primary goal is to strengthen Canada’s capacity to protect and improve the health of Canadians and to help reduce pressures on the health-care system. To do this, the Agency is working to build an effective public health system that enables Canadians to achieve better health and well-being in their daily lives by promoting good health, helping prevent and control chronic diseases and injury, and protecting Canadians from infectious diseases and other threats to their health. The RBC Learn to Play Project is one of many partnerships made under the Government of Canada’s Multi-Sectoral Partnership Approach to Promote Healthy Living and Prevent Chronic Disease Prevention, which invests $20 million per year in projects that focus on addressing common risk factors, such as physical inactivity, unhealthy eating and tobacco use, to prevent chronic disease. These initiatives support coordinated action among all sectors of society, including communities, academia, the not-for-profit sector and the private sector.

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For more information, please contact:
Shauna Cook, Brand Communications, 647-534-1562
Katherine Janson, Director of Communications and Public Policy, ParticipACTION, 416-913-1471