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About RBC > Media Newsroom > News Releases > RBC takes title sponsorship of the Canada Cup, the kick-off to the week-long Golfest Nova Scotia

RBC takes title sponsorship of the Canada Cup, the kick-off to the week-long GOLFest Nova Scotia

GOLFest Nova Scotia all-week passes go on sale Monday, April 7 and are the only ticket to see the RBC Canada Cup action

HALIFAX, April 1, 2014 - SportBox Entertainment Group, PGA TOUR and RBC today announced that RBC has become the title sponsor of the Canada Cup to be held in Halifax, Nova Scotia. The RBC Canada Cup will be a star-studded battle for international bragging rights, as Team Canada’s Mike Weir, Graham DeLaet and David Hearn go head-to-head against Team World’s Matt Kuchar, Gary Woodland and Trevor Immelman in an 18-hole exhibition match. Each RBC Canada Cup team will also be rounded out by a top Tour player entered in the Nova Scotia Open. The day will start off with a morning pro-am, followed by 9-hole singles matches and 9-hole team alternate shot matches in the afternoon.

The RBC Canada Cup is part of GOLFest Nova Scotia, a week-long celebration of national pride and all things golf in Canada that will also feature a Tour event Thursday through Sunday, the Nova Scotia Open. In 2014, GOLFest will be held at Ashburn Golf Club – New Course from Monday, June 30 to Sunday, July 6.

“We’re very pleased to invest in this exciting event which will do so much to nurture the next generation of regional and national golfing heroes and further develop the game that so many Atlantic Canadians love,” said Kim Mason, RBC regional president, Atlantic Provinces. “The RBC Canada Cup and GOLFest Nova Scotia will truly be a one-of-a-kind hospitality and spectator experience.”

With one of the strongest corporate imprints in golf globally - including RBC Canada Cup competitors Weir, DeLaet, Hearn and Kuchar as Team RBC ambassadors – securing title sponsorship to the Canada Cup property is a natural fit for RBC’s portfolio.

“As a premier sponsor of golf in Canada, RBC has a track record of supporting the best of the best in golf. We are proud they have chosen to add GOLFest and the Canada Cup to that exclusive list,” said Grant MacDonald, director, GOLFest Nova Scotia. “RBC’s sponsorship of GOLFest not only shows their commitment to the sport, it also clearly demonstrates their commitment to and belief in this region. We look forward to working with RBC to deliver an unbelievable experience.”

Festival organizers also announced that a limited number of all-week grounds admission passes for GOLFest Nova Scotia will go on sale Monday, April 7 at 10:00 a.m. Eastern / 11:00 a.m. Atlantic Time through Ticket Atlantic and at At $150 each, the all-week pass is the only ticket that provides access to the RBC Canada Cup. It also provides entrance to the Nova Scotia Open.

RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals David Hearn, Graham DeLaet, Graeme McDowell, Brandt Snedeker, Hunter Mahan, Luke Donald, Jim Furyk, Ernie Els, Matt Kuchar, Mike Weir, Stephen Ames, and Morgan Pressel. As the title sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging Canadian golfers through Golf Canada’s grassroots developmental programming, their Canadian Amateur Golf Championships and high performance national team. RBC is one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. Follow us on Twitter @RBC.

About GOLFest Nova Scotia
Held each year in Halifax during Canada Day week, GOLFest Nova Scotia is a celebration of all things golf in Canada. The festival will feature three anchor events - the RBC Canada Cup, the Nova Scotia Open and the Junior Canada Cup. In 2014, GOLFest will occur between June 29 and July 6 at Ashburn Golf Club – New Course. Host Ashburn Golf Club’s New Course is a 7,014-yard par-72 layout that was designed by Geoffrey Cornish and opened in 1970. GOLFest Nova Scotia is proudly supported by the Province of Nova Scotia, the Halifax Regional Municipality, the Atlantic Golf Organization, Royal Bank of Canada, and Cobra Puma Golf.

RBC Canada Cup
Kicking off the consumer experience on Monday, the RBC Canada Cup will be a head-to-head Canada vs. The World battle of golf for international bragging rights. In 2014, Team Canada will be proudly represented by three PGA TOUR stars Mike Weir, Graham DeLaet and David Hearn, as well a top Canadian player on the Tour. On Monday, June 30, 2014, Team Canada will face off in an 18-hole competition against Team World comprised of Matt Kuchar, Gary Woodland, Trevor Immelman and a top International Tour player. The RBC Canada Cup will also feature a 9-hole morning pro-am event.

Nova Scotia Open
The Nova Scotia Open will be the Tour’s first official event in Nova Scotia and bring significant exposure to Halifax and Nova Scotia across Canada, the United States and around the world. It is one of 25 Tour events that will identify the 50 Tour and PGA TOUR members who earn PGA TOUR cards for the 2014-15 season. The Open will feature a field of 156 golfers competing over 72 holes of stroke play (July 3-6) for a purse of $650,000. A pro-am will be played on Wednesday, July 2.

About Tour
Founded, owned and operated by the PGA TOUR, the Tour identifies those players who are ready to compete and win on golf’s greatest stage. As The Path to the PGA TOUR, its impact on the PGA TOUR is undeniable. Three out of every four PGA TOUR players have Tour roots. Tour alumni have amassed 380 PGA TOUR titles, including 18 major championships and four PLAYERS Championships.

About SportBox Entertainment Group
SportBox Entertainment Group is a sports management and marketing agency. The agency’s focus is on talent representation, event development, consulting and representing the marketing rights of sports organizations and properties. SportBox represents 11 professional golfers, including PGA TOUR stars Graham DeLaet, David Hearn and Mike Weir. For more information, visit

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