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RBC, Best Buy Canada and Future Shop announce new enhanced Rewards redemption option

New option allows clients access to over 90,000 items through RBC Rewards

TORONTO, November 26, 2013 - RBC, Best Buy and Future Shop today announced the first redemption option of its kind in Canada that provides clients access to over 90,000 unique merchandise and electronic items, through the RBC Rewards online channel.

“RBC Rewards is excited to expand our relationship with Best Buy Canada and Future Shop. This relationship changes the landscape for redemption selection and convenience, giving clients more control over how they use their points,” said Linda Mantia, executive vice-president, Cards and Payment Solutions, RBC. “We know that quality and variety of rewards are key drivers of client satisfaction for loyalty programs and this launch allows us to open up endless possibilities for our clients to redeem their points for their choice of merchandise and electronics.”

RBC Rewards is the largest and most flexible loyalty rewards program in Canada, enabling clients to redeem their reward points from the largest selection of merchandise in Canada. Clients can earn rewards points every time a purchase is made on an eligible RBC credit card and redeem for merchandise, travel, gift cards and certificates and RBC Financial Rewards vouchers, such as redeeming points to pay down your mortgage or putting the points towards a Registered Education Savings Plan (RESP).

“We are very pleased to work with RBC to offer this first-of-its-kind rewards redemption opportunity. This program leverages Best Buy Canada’s unique multichannel capabilities, which include Reserve and Pick Up in store, and delivery to Canadians as early as next day,” said Ron Wilson, president and chief operating officer, Best Buy Canada.

Highlights of the redemption option include:

  • Access to more merchandise – Over 90,000 merchandise and electronic items available on and, including new technology items the day they are released.
  • Sales – With sales on hundreds of items per week, clients also have access to these items for fewer points.
  • Choice in how you want to pay – Ability to pay with any combination of points or credit cards.
  • Real time – Clients are able to check to see if an item is in stock at their chosen Best Buy or Future Shop location.
  • In-store pick up – Along with the ability to receive items at your doorstep, clients will now be able to pick up items in a Best Buy or Future Shop store – something they could not do before.
  • Fast delivery – Most orders will ship the same day with delivery within 2 to 3 business days.

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are Canada’s fastest-growing retailer and e-tailer of consumer electronics, computers and entertainment products. With over 70 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy Canada, visit (opens external website in new window).

About Future Shop
With 140 stores across the country and the nation’s premier web store ( (opens external website in new window)), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website,, to deliver unparalleled content about the products it sells. also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information ( (opens external website in new window)). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see (opens external website in new window)).

About RBC Rewards
As one of Canada’s premier providers of loyalty programs, RBC has the reward options that help you get the most from your points. From exciting merchandise and travel to gift cards, or from RBC Financial Rewards vouchers to charitable donations, you have the flexibility to redeem your points – which don’t expire as long as you remain an RBC Rewards cardholder – for what’s important to you. RBC Rewards online travel bookings are powered by Travelocity, which makes booking rewards travel convenient and easy. To find out more about the freedom that comes with RBC Rewards, visit (opens new window).

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For further information, please contact:
Shannon Kidd, Best Buy Canada, 604-456-8452
Kate Yurincich, RBC Communications, 416-974-1031