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Breaking up is hard to do (but not when you know what you've been missing)

RBC offers advice for a healthy travel rewards relationship

TORONTO, September 12, 2013 - Do you feel restricted, confused or neglected in your travel rewards relationship? The good news is you are not alone. When it comes to booking travel, more than half (56 per cent) of Canadians say their current travel rewards program does not allow them to travel on any airline they choose, according to a recent RBC poll.

"Like any relationship, Canadians want to get the most out of their loyalty program, particularly when it comes to travel rewards," said Linda Mantia, executive vice-president, Cards and Payment Solutions, RBC. "Booking travel with rewards points doesn't have to be complicated. If your current rewards program isn't working for you, maybe it's time to consider moving on."

In their current travel rewards relationship, Canadians have also indicated their rewards program is confusing (39 per cent), the rules of the program seem to keep changing (38 per cent), and they have had difficulty redeeming points (31 per cent). For any Canadian that may suffer from any of these relationship blues, it may be time to find a new travel rewards card to have and to hold.

Mantia suggests considering the following when determining if you are in a healthy travel rewards relationship:

  • Check for travel restrictions - When booking travel, do you have the freedom to redeem your points for any airline? Many programs don't provide airline choice, which can make it hard to get where you want on the airline, the flight, or the day you want.

  • Look for freedom, flexibility and choice - Are there restrictions on flying during peak season? You should have the flexibility to travel when and where you want without having to use more points or change dates.

  • Not all points are created equal - Does the value of your points fluctuate? Look for a program that has an easy-to-understand points system, points that are easy to redeem through a simple and intuitive redemption experience.

  • Maximize rewards points access and utility - Does your rewards program let you redeem your points when and how you want? Ease of redeeming, together with more options to redeem for travel or retail rewards, will lead to greater flexibility in customizing your travel and retail experiences.

"To have a fulfilling travel rewards relationship, it comes down to being with a program that is easy and clear to understand, knows your needs and gives you the freedom and choice you deserve," added Mantia.

About the RBC/Ipsos Reid Poll
These are some of the findings of an Ipsos Reid poll conducted between August 1-2, 2013 on behalf of RBC. For this survey, a sample of 1,282 Canadians from Ipsos' Canadian online panel who indicate being either a travel rewards program user (n=1,168) or a travel rewards credit card user (n=357) was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.1 percentage points had all Canadians adults with travel rewards programs been surveyed, within ±3.3 percentage points had all those with membership in a general travel rewards program been surveyed, and within ±5.9 percentage points had all Canadians with a travel rewards credit card been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

About RBC Rewards
As one of Canada's premier providers of loyalty programs, RBC has the reward options that help you get the most from your points. From exciting merchandise and travel to gift cards, RBC Financial Rewards vouchers to charitable donations, you have the flexibility to redeem your points - which never expire - for what's important to you. RBC Rewards online travel bookings are powered by Travelocity, which makes booking rewards travel convenient and easy. To find out more about the freedom that comes with having an RBC Avion card, visit

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For further information, please contact:

Kate Yurincich, RBC Corporate Communications, 416 974-1031
Suzanne Willers, RBC Corporate Communications,
416 974-2727