TORONTO, November 2, 2011 The ancient Pyramids (26 per cent) lead the list of popular destinations that Canadians would choose if they could only visit one city and one landmark, according to a recent RBC Rewards survey.
Honolulu (13 per cent) was the top choice among most reward travellers, given one city in the world to visit. Europe held the most allure among continents, with four of the top 10 destinations that Canadians would visit if they could only choose one city, with Paris (11 per cent), Rome (10 per cent), London (nine per cent) and Madrid (three per cent) leading the way.
"Canadians prefer historic landmarks when looking at the vacation of their dreams, and the right rewards program can make that a reality," said Donna Lue-Atkinson, vice-president of Global Loyalty Programs and Rewards, RBC. "Travel purchases using RBC Rewards points are on the rise, indicating that Canadians still place a high priority on vacations, even in an uncertain economic climate. This suggests that Canadians are looking to their loyalty programs to provide affordable family vacations."
The poll found that family vacations were the most popular type of redemption (58 per cent) for Canadians who used reward points to redeem a trip for themselves, spouse or family. Nearly a quarter of Canadians have postponed a vacation (24 per cent), according to an RBC study earlier in the fall, because of their caution around their personal debt loads. Those with children were even more likely to change their vacation plans (30 per cent).
"Using your rewards card for travel is a simple way to defray vacation expenses as family budgets tighten and affordability concerns arise," said Lue-Atkinson. "By applying your rewards card for everyday purchases, you can watch your grocery bill or movie tickets turn into plane tickets, a hotel stay or an exciting adventure."
The RBC Rewards survey revealed that Canadians are avid collectors of reward points, as six-in-10 (58 per cent) earn travel rewards towards flights and hotels, but an almost equal number (57 per cent) say they find limits on their loyalty programs to be frustrating.
A majority of reward cardholders say having a program with points that don't expire (96 per cent), that is easy to understand with minimal restrictions (93 per cent) and the ability to earn rewards more quickly (93 per cent) are important when choosing a rewards program.
Lue-Atkinson offers the following additional tips to earn points faster:
About the RBC Rewards Travel Survey
The online survey of 1,507 reward or loyalty card holders was conducted by Ipsos Reid. Data was collected from September 1 to 7, 2011. An unweighted probability sample of this size, with 100 per cent response rate, would have an estimated margin of error of plus or minus 2.2 percentage points, 19 times out of 20.
- 30 -