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About RBC > Media Newsroom > News Releases > BC Children's Hospital and the F.O.R.C.E. Society for Kids' Mental Health selected as Local Charity Partners for 2011 RBC Canadian Open

BC Children's Hospital and the F.O.R.C.E. Society for Kids' Mental Health selected as Local Charity Partners for 2011 RBC Canadian Open

Canada's National Open Championship continues to work towards goal of raising $5 million in charitable proceeds over the first five years of RBC's involvement as title sponsor

Vancouver (Golf Canada) April 28, 2011 — As part of the ongoing philanthropic strategy for the RBC Canadian Open, Golf Canada and RBC today announced that BC Children's Hospital Foundation and the F.O.R.C.E. Society for Kids' Mental Health have been selected as the local community charity beneficiaries for the 2011 edition of Canada's National Open Championship, set for July 18-24 at Shaughnessy Golf and Country Club in Vancouver.

A committee consisting of RBC Canadian Open tournament officials and the RBC Foundation identified potential local charity candidates in the Vancouver area before ultimately selecting BC Children's Hospital Foundation and The F.O.R.C.E Society for Kids' Mental Health as this year's local beneficiaries.

"Along with our partners at RBC, we believe it is critical that the RBC Canadian Open leave a lasting legacy in our local host communities," said Scott Simmons, Executive Director and CEO, Golf Canada. "BC Children's Hospital and The F.O.R.C.E. have such an incredible impact on the children, their families and the local community and we are thrilled to have them as our local charity partners for 2011."

"RBC has always believed in giving back to important charitable causes in our local communities," said Graham MacLachlan, B.C. Regional President, RBC. "We are proud that the charitable proceeds from this year's tournament will benefit two outstanding organizations -BC Children's Hospital and The F.O.R.C.E.-both of which RBC has supported and partnered with for a number of years."

BC Children's Hospital provides specialized pediatric care services for the province's most seriously ill or injured children, including newborns and adolescents. Caring for over 78,000 children annually, BC Children's Hospital is also the province's foremost teaching and research facility in the field of child health.

"BC Children's Hospital Foundation is grateful for RBC's longstanding support of child health," said Teri Nicholas, president and CEO of BC Children's Hospital Foundation. "Contributions from the RBC Canadian Open will help the hospital deliver specialized care to children across the province."

The F.O.R.C.E. (Families Organized for Recognition and Care Equality) Society for Kids' Mental Health is a registered non-profit society acting on behalf of the mental health of children, youth and their families through advocacy, education and support. The F.O.R.C.E. aspires to promote equality of care in children's mental health and ultimately influence change in mental health intervention.

"The selection of The F.O.R.C.E. as one of the community partners for the 2011 RBC Canadian Open will have a tremendous impact on our capacity to reach families throughout British Columbia," said F.O.R.C.E. Executive Director Keli Anderson. "With four to five children and youth in any classroom of 30 affected by mental health challenges, thousands of families are impacted and only 20 per cent receive service of any kind. Most go without any services or supports and often are isolated due to the stigma of mental health. Through the support of the RBC Canadian Open, the F.O.R.C.E. will extend its work and network of parents to support more families throughout British Columbia."

As the local charity partners, BC Children's Hospital and The F.O.R.C.E. will work with Golf Canada and RBC to roll out fundraising and awareness campaigns leveraged around their involvement with the 2011 RBC Canadian Open.

The campaigns-which will be announced in the coming weeks-will feature fundraising activities both in advance and during tournament week including the sale of RBC Canadian Open ticket packages. In addition, RBC will launch an in-branch program selling RBC Canadian Open hats at all branches in B.C. starting June 13th and leading up to the 2011 RBC Canadian Open with all proceeds from hat sales benefitting BC Children's Hospital and The F.O.R.C.E.

As key players in the local community, BC Children's Hospital and The F.O.R.C.E. are optimistic about their ability to draw on the generosity of their network of donors to help Golf Canada and RBC surpass the $1.3 million in charitable dollars that was raised in the name of the 2010 RBC Canadian Open.

Spectators can enjoy the 2011 RBC Canadian Open and support a pair of critical children's charities in Vancouver simply by purchasing a ticket to this year's event. Children aged 17 and under earn free admission when accompanied by a ticketed adult.

The philanthropic platform of Canada's National Open Championship is based on a joint commitment between Golf Canada and RBC to generate $5 million for charity over the first five years of RBC's sponsorship. Each year, the tournament selects a local charity partner to ensure that the event creates a lasting legacy in each year's host community. Since 2008, the first year of RBC's involvement, more than $3.1 million in charitable proceeds have been raised.

In addition to the community charity partner(s), 2011 marks the fourth year for the Mike Weir Foundation as the national charity partner for the RBC Canadian Open. Charitable dollars for the Mike Weir Foundation are raised through various activities being conducted leading up to and throughout RBC Canadian Open tournament week.

For more information on tickets, corporate hospitality, and sponsorship information please visit www.rbccanadianopen.com or call
1-800-571-6736.

BC CHILDREN'S HOSPITAL
BC Children's Hospital is the province's only full-service acute care hospital and serves the one million children living in BC and the Yukon. All children who are seriously ill or injured are referred to Children's Hospital and are either treated at the hospital facility in Vancouver or, with consultation from Children's specialists, in their home community. Last year, more than 78,000 children were treated at Children's Hospital. BC Children's Hospital Foundation received donations from more than 120,000 people last year and had revenues of over $85 million. Funds raised by the foundation are used to support BC Children's Hospital, Sunny Hill Health Centre for Children and the Child & Family Research Institute. For more information, visit www.bcchf.ca.

F.O.R.C.E. SOCIETY FOR KIDS' MENTAL HEALTH
The F.O.R.C.E. was founded in 2000 by 2 mothers and has become the leading children's mental health voice in British Columbia. The F.O.R.C.E. is an organization dedicated and committed to child and youth mental health and is operated by families for families. The Society provides services in advocacy, education, information and navigation. The F.O.R.C.E. has networks of parents in almost all regions of British Columbia. The F.O.R.C.E. Society for Kids' Mental Health is committed to building relationships and engaging families with services, systems, care providers and businesses that have a responsibility for supporting child and youth mental health. For more information, please visit www.forcesociety.com.

ABOUT THE 2011 RBC CANADIAN OPEN
An exciting new era has arrived for Canada's national championship. Part of the FedEx Cup, stars of the PGA TOUR will compete for $5.2 million (US) at the RBC Canadian Open, July 18-24, 2011 at Shaughnessy Golf and Country Club in Vancouver. Established in 1904, the tournament is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Bell, BMW Group Canada, Southern Implants, C.F.F Stainless Steels, The Glenlivet, The Globe and Mail, Mike Weir Wine, TaylorMade Adidas Golf and Corona. For updated corporate hospitality, tickets, volunteer and sponsorship information please visit www.rbccanadianopen.com or call 1-800-571-6736.

RBC AND THE RBC CANADIAN OPEN
In partnership with Golf Canada, RBC is the title sponsor of the RBC Canadian Open, the third oldest national golf championship worldwide, next only to the British Open and the U.S. Open. With a history of great players and premier fields, the RBC Canadian Open provides golf fans with the opportunity to experience the excitement of a world class event on Canadian soil. RBC also sponsors all levels of amateur sport, from grassroots programs in local communities to national sport organizations and elite-level athletes.

GOLF CANADA - LOVE THE GAME. GROW THE GAME.
Golf Canada - a member-based organization governed by the Royal Canadian Golf Association (RCGA) - is the governing body of golf in Canada, representing close to 350,000 members at almost 1,500 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, Golf Canada is responsible for promoting participation in and a passion for the game of golf in Canada.

MEDIA CONTACTS:

Dan Pino, Director, Media and Public Relations
Golf Canada
t: 1.800.263.0009 ext. 406; c: 416.434.5525

Jackie Braden
Senior Manager, Brand Communications, RBC
t: 416.974.1724

Marcie Mark, Philanthropy Officer
BC Children's Hospital Foundation
t: 604.875.2345 ext. 6624
c: 604.250.9484

Keli Anderson, Executive Director
The F.O.R.C.E. Society for Kids' Mental Health
t: 604.878.3400