First RBC Run for the Kids set to take
September 21 To 22, 2013
Sunnybrook Health Sciences Centre and RBC partner to
help youth with mental health issues
TORONTO, ON - May 6, 2013 - Canadian
Olympians, RBC employees, Sunnybrook staff and members of
the community came together today to help launch the first
RBC Run for the Kids event in Toronto. The RBC Run
for the Kids will take place over the weekend of September
21 to 22, 2013. The event will support the creation of the
Family Navigation Project, within Sunnybrook's leading Youth
"As many as two million Canadian youth struggle with
a mental health or addictions problem, and yet only one in
five will get specialized treatment," said Dr. Anthony
Levitt, co-chair of the Family Navigation Project and a psychiatrist
at Sunnybrook Health Sciences Centre. "This is in large
part because families don't know where to go or how to find
the services that their children need. The Family Navigation
Project will give youth with mental health issues and their
families a place to start and a path to follow."
A unique weekend event
The RBC Run for the Kids takes place over the entire
weekend of September 21 to 22 and includes three different
run components - a 5K run/walk, a 15K challenge and a 25K
race - all in and around the Sunnybrook neighbourhood. Each
component is represented by a different colour, something
that was reinforced at today's launch as teams of runners,
led by RBC Olympians Greg Westlake, Kevin Rempel, Mikael Kingsbury
and Jennifer Botterill, dressed in blue, green and yellow,
gathered on the Sunnybrook grounds.
- The event's 5K 'participate' run/walk - represented by
the colour blue - is
open to all ages, individuals and teams.
- The 15K 'get moving' challenge - represented by the colour
green - encourages youth
to be active, an important part of physical and mental health,
by having them pledge to run a minimum of 15 km, with the
final five kilometres being run at the event.
- The event's 25K 'go further' race - represented by the
colour yellow - enables
runners to challenge themselves by going beyond the half-marathon
distance without having to run a full marathon.
"We understand the toll that mental health issues can
take on children and families, as well as our workplaces,
schools and communities," said Jamie Anderson, Head of
Corporate Strategy & Development, RBC and Executive Champion,
RBC Children's Mental Health Project. "Through the RBC
Children's Mental Health Project, we are pleased to provide
funding to critical initiatives like Sunnybrook's Family Navigation
Project through the RBC Run for the Kids."
"We've set our sights high for the RBC Run for the Kids
event, with a fundraising goal of $800,000," said Dr.
Jon Dellandrea, President & CEO of Sunnybrook Foundation.
"Achieving our goal will ensure this important program
is up and running and helping youth in the Greater Toronto
Area by the end of 2013. We are looking to our donors and
the community to rally around the event and support this important
Supporting an important cause
Funds raised through the RBC Run for the Kids will support
the creation of the Family Navigation Project. This is a first-of-its-kind
program in Canada to help families navigate the complex web
of mental health services, ensuring youth get quick access
to the right care, and meeting the needs of families with
youth seeking mental health services. The Project aims to
reach at least 1,000 families annually, and ideally, it will
become a model other treatment centres can follow.
"At Sunnybrook, we are committed to providing the best
care possible for youth with mood and anxiety disorders, and
our research in this area helps shape best practices across
the country," said Dr. Barry McLellan, President &
CEO, Sunnybrook Health Sciences Centre.
To register or find out more information about the RBC
Run for the Kids event visit www.rbcrunforthekids.ca.
About Sunnybrook Health Sciences Centre
Sunnybrook Health Sciences Centre is inventing the future
of health care for the 1.2 million patients the hospital cares
for each year through the dedication of its more than 10,000
staff and volunteers. An internationally recognized leader
in research and education and a full affiliation with the
University of Toronto distinguishes Sunnybrook as one of Canada's
premier academic health sciences centres. Sunnybrook specializes
in caring for high-risk pregnancies, critically-ill newborns
and adults, offering specialized rehabilitation and treating
and preventing cancer, cardiovascular disease, neurological
and psychiatric disorders, orthopaedic and arthritic conditions
and traumatic injuries. The Hospital also has a unique and
national leading program for the care of Canada's war veterans.
For more information about how Sunnybrook is inventing the
future of health care please visit us online at www.sunnybrook.ca.
About RBC's Commitment to Community and Sustainability
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We employ approximately
80,000 full- and part-time employees who serve more than 15
million personal, business, public sector and institutional
clients through offices in Canada, the U.S. and 49 other countries.
RBC is recognized among the world's financial, social and
environmental leaders and is listed on the 2012 - 2013 Dow
Jones Sustainability World Index, the DJSI North American
Index, the Jantzi Social Index and the FTSE4Good Index. RBC
is one of Canada's Greenest Employers, one of Canada's 50
Most Socially Responsible Corporations and among the Global
100 Most Sustainable Corporations in the World. Learn more
RBC supports a broad range of community initiatives through
donations, sponsorships and employee volunteer activities.
In 2012, we contributed more than $95 million to causes worldwide,
including donations and community investments of more than
$64 million and $31 million in sponsorships.
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