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Target® REDcard® Products Now Available
Online for Canadian Guests
TORONTO, February 5, 2013 - Target is pleased to announce
that applications for its REDcard products - the Target Debit
Card and the Target RBC‡ MasterCard® - are now available
online at Target.ca/redcard.
Guests planning to shop at Target stores in Canada with a
REDcard will receive an additional 5% off Target's already
low prices, applied instantly at the time of purchase.
The Target Debit Card, a proprietary card issued by Target
Canada, will link to the cardholder's existing chequing account
and can be used only at Target stores in Canada. Royal Bank
of Canada will issue the no-annual-fee Target RBC MasterCard,
which can be used anywhere MasterCard is accepted. In addition
to the instant 5% savings on almost everything at Target stores,
Target RBC MasterCard cardholders will earn Target GiftCard
Rewards® on purchases outside of Target, anywhere MasterCard
is accepted.
"Target's REDcard Rewards program is a key part of our
"Expect More. Pay Less." brand promise, offering
guests an additional 5% savings on top of our already low
prices," said Tony Fisher, president, Target Canada.
"We know our guests value the instant savings that come
with a REDcard and we want to ensure Canadian guests apply
now so they are ready when their neighbourhood Target store
opens its doors."
Applications for both cards are available online at Target.ca/redcard.
In addition, guests can apply for the Target RBC MasterCard
in RBC branches and at rbc.com/target.
Once Target stores are open, Canadian guests will be able
to apply for both REDcard products in-store. Target plans
to open 124 stores across Canada beginning in March/April
2013.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests
at 1,782 stores across the United States and at Target.com.
The company plans to open its first stores in Canada in 2013.
Since 1946, Target has given 5 percent of its profit through
community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target's
commitment to corporate responsibility, visit Target.com/hereforgood.
About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We are Canada's largest
bank as measured by assets and market capitalization, and
among the largest banks in the world, based on market capitalization.
We are one of North America's leading diversified financial
services companies, and provide personal and commercial banking,
wealth management services, insurance, investor services and
wholesale banking on a global basis. We employ approximately
80,000 full- and part-time employees who serve more than 15
million personal, business, public sector and institutional
clients through offices in Canada, the U.S. and 49 other countries.
For more information, please visit rbc.com.
RBC supports a broad range of community initiatives through
donations, sponsorships and employee volunteer activities.
In 2012, we contributed more than $95 million to causes worldwide
(more than $64 million in donations, and $31 million in sponsorships).
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a global
payments and technology company. It operates the world's fastest
payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard's products
and solutions make everyday commerce activities -such as shopping,
traveling, running a business and managing finances - easier,
more secure and more efficient for everyone. Follow us on
Twitter @MasterCardNews, join the discussion on the Cashless
Conversations Blog and subscribe for the latest news. For
more information, visit MasterCard Canada's Facebook page
or follow @MasterCardCa on Twitter.
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Contacts:
Lisa Gibson, Target Public Relations, (289)
261-1221
Target Media Hotline, (612) 696-3400
Ka Yan Ng, RBC Communications, (416) 974-1794
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