MaRS 2012 Social Finance Forum
Gordon M. Nixon
President & Chief Executive Officer
Royal Bank of Canada
November 8, 2012
Good morning everyone.
And thank you, Ted, for your introduction, and to the team
at MaRS for inviting me here today. It's an honour to be here
speaking about social finance - particularly since I don't
consider myself to be an expert on that topic. I do, however,
have a great interest in it, and am pleased that RBC is getting
I wouldn't be surprised if some of you might be quite puzzled
about why a bank CEO would be talking about social finance,
as bankers, at least in the US and Europe, are often blamed
for causing much of today's societal challenges. Fortunately,
in Canada our track record is a little better.
RBC is here because we actively care about all of our constituents,
and we work hard to strike a balance between our business
interests and broader social and environmental interests,
because we believe that this balance is critical to our long-term
It's no surprise to any of you that the financial and economic
crisis caused a significant deterioration of, trust and credibility
across all industries - particularly in banking.
Billions of people around the world continue to suffer through
the effects of a persistently lingering recession.
And then, of course, there are the environmental and social
impacts caused by businesses around the globe - businesses
stuck in an antiquated model of measuring success.
Today's stakeholders expect much more from corporations and
societies expectations are only going to increase in the future.
The definition of corporate social responsibility is changing
and I am confident that corporations that rise to the occasion,
those that find balance and live up to their social contract,
will create substantial long-term value.
One reason for that confidence is our young people.
Junior Achievement recently surveyed 750 teens about their
future careers. In the midst of the worst recession in living
memory, an overwhelming majority of those teens - 84 per cent
- said they would pass on a 'perfect job' for the opportunity
to make a difference in the world. In my view, they should
not be mutually exclusive.
Maybe surprisingly, another reason for confidence is the
baby boom generation, of which I, unfortunately, am a member.
As this influential demographic approach their golden years,
many are thinking of their legacies and what we are leaving
for our children and grand-children, and looking for ways
to improve the world and 'give back'.
Business models are changing
because peoples' value
systems are changing. And across all spectrums, people are
looking for ways to make an impact.
As a direct result, demand for products and services that
meet society's changing values are growing rapidly.
I take great pride in the positive role and impact that RBC
has long had on communities and in our history of community
Our most important role as a global financial institution
is in capital formation, helping individuals and businesses
grow and prosper. We also pay taxes, purchase goods and services,
contribute over $100 million a year in donations and sponsorships
to social and environmental causes around the world, and encourage
the involvement of our 80,000 employees in their communities.
Notwithstanding, our profit motive, we create a lot of good.
But those are table stakes.
Now, it's time for companies like RBC to raise the bar. It's
time to transform, innovate and focus on measureable social
returns and benefits
The theme for this forum is 'Measuring Up'.
For at the core of this movement - this shift - is the idea
that we, as a capitalist society, need to begin measuring
success in new ways.
We - and by 'we' I mean corporations, investment community,
governments, not-for-profits, all of us - are at a turning
We have an important decision to make.
Do we collectively want our legacy to be that we simply magnified
or perpetuated the world's social, financial and ecological
problems in the course of running our businesses?
Or do we want to be the first generation that set out to
deliberately and strategically connect business success with
social progress and environmental sustainability?
Michael Porter came up with one answer. Many of you will
be familiar with Porter, a Harvard professor and business
strategist, considered to be the father of modern competitive
He has 18 books and more than 125 articles to his credit.
Two years ago, Porter's paper called, 'Creating Shared Value'
captured worldwide attention, shining a spotlight on the principles
that are so central to what we're talking about today.
In 'Creating Shared Value', Porter suggests that it is time
for us, as a society, to change the way we measure success.
Consider the following excerpt from his paper. And I quote:
"A big part of the problem lies with companies themselves,
which remain trapped in an outdated approach to value creation
They continue to view value creation narrowly, optimizing
short-term financial performance in a bubble while missing
the most important customer needs and ignoring the broader
influences that determine their longer-term success.
Indeed, history will most likely show that our generation
viewed value with too narrow a lens.
Increasingly, however, we're seeing instances in which short-term
performance is not the only measurement of success. A growing
number of 'organizations are beginning to look at ways to
contribute to social and environmental success while at the
same time driving financial performance.
As an example, everyone from Toronto is familiar with the
Evergreen Brick Works, a community and environmental centre
in the heart of Toronto's Don Valley.
It was 1889 when the Taylor brothers founded the Don Valley
Brick Works. Ninety-five years later, the factory closed,
leaving a legacy of 16 abandoned heritage buildings.
In 2010, Evergreen Brick Works opened as a year-round living
demonstration of how to create greener models for urban living.
Evergreen's flagship programs - Learning Ground and Common
Grounds - have helped more than half a million Canadians transform
barren asphalt into dynamic, thriving green spaces.
But Evergreen Brick Works is also a business - a social enterprise
- generating income from a garden centre, office and event
space rental, retail rents, and even parking meters.
RBC is proud to have played a small part in this success
story. We provided Evergreen with financing for their Brick
Works facility, and have supported a number of Evergreen programs
We knew that our involvement made sense from a social and
environmental perspective, and we saw that it could make sense
from a business perspective. The proverbial 'triple bottom
In many ways Brick Works was a social impact investment before,
at lease in my case, I had never heard of these words.
At RBC we also believe there are plenty of exciting, new
opportunities to address core social issues while generating
solid financial returns.
Traditionally, the corporate landscape has been driven, to
a large extent, by short-term, quarterly guidance. It's time
to expand our view. It's time for us to see business and the
world in which it operates not just through a quarterly lens,
but also through one that is generational.
Given our venue, I realize that to a great extent, I'm preaching
to the choir. I know that many of you here today have believed
for years that this is the way forward.
Certainly, in Canada, we are still in the early days of this
transformation. But it can't happen quickly enough. And RBC
has decided to become actively involved.
We are not, as you well know, a social venture, nor will
we ever be one and I am not so naïve as to think that
our profits and share price won't always be viewed as the
most important drive of success. But we can make a difference
and we can play a role in supporting this growing and exciting
Now some might say RBC has been financing companies with
a social purpose for decades.
But if we were, we probably didn't even know we were doing
it and we were not thinking about it in the same way that
we are today. And we certainly weren't making a concerted
effort to ensure we were giving these companies the customized
support and financial structures that work best for them.
But today, we 'get' that financing companies with a social
purpose should be more deliberate, more targeted and more
flexible. And that it needs to be scaled up.
It's up to companies like RBC to look at how to best support
social enterprises, which means figuring out how to structure
financing so that mission-driven companies are not simply
a happy coincidence, but mainstream.
For our part, as Canada's largest financial institution,
RBC embraces its responsibility to take a leadership role
in this area.
In February, we announced the creation of the RBC social
finance initiative, a $20 million commitment to help foster
and cultivate positive, wide-ranging social and environmental
This commitment includes:
- The RBC Generator, a $10 million pool of capital for investing
in small businesses that generate a social and/or environmental
return. This capital will provide much-needed financing
for innovative enterprises that help address issues around
water and energy, and employment opportunities for youth
and disadvantaged groups - and have a "for profit"
model. And if successful, we will grow and recycle those
- And we also invested $10-million from the RBC Foundation's
endowment assets in Socially Responsible Investments (SRI)
I believe that we were the first major financial institution
in Canada to announce such an initiative, which builds on
our strong and longstanding reputation for leadership and
innovation in finance, business, corporate citizenship and
We were the first because we wanted to catalyse the growth
of social finance in Canada. We want to help motivate and
inspire other organizations across Canada to make similar
commitments to use markets to help create positive social
and environmental change. Our hope is that others, including
our banking competitors, will jump on the bandwagon.
We believe that addressing core social and environmental
issues and providing a financial return are not mutually exclusive.
On the contrary, they are becoming more closely linked than
ever before. And they are both critical to building long term
We've named the RBC Generator quite deliberately, because
the capital we invest through this pool should catalyze and
help generate social or environmental change. We want these
changes to be sustainable, so we're also helping develop best
practices to measure and optimize the social and environmental
value of our investments. We also expect a financial payback,
so our goal is to build an investment portfolio with near-market-rate
And as the people in this room know better than most, this
is a shift that is happening and companies that ignore it
will do so at their peril.
That's probably as good a segue as any to say a few words
about the excellent people and programs at MaRS.
I've been following this organization's work with great interest
since it was founded 12 years ago. I've had the honour of
serving as its chair for the past three and a half years.
There are plenty of organizations out there that use the
word 'innovative' to describe themselves in their marketing
materials. But when it comes to its commitment to innovation,
MaRS is truly one of the leaders on the Canadian business
I would like to take this opportunity to congratulate Ilse
and her team for putting on events like this one - events
that will continue to play such an important role in engaging
people, capturing their imaginations and encouraging them
to create shared value.
I would also like to take this opportunity to commend MaRS
for the creation of the Centre for Impact Investing.
There are a growing number of charities, non-profits, co-ops
and for-profit companies building business models to tackle
social and environmental problems. They are turning to investors
for the financing to launch and grow innovative new programs,
in order to become sustainable and stimulate economic growth.
As a result, there is an expanding base of interested and
talented youth and mainstream finance leaders seeking to support
this work. However, there is currently limited coordination
and no clear entry point for the emerging impact investing
industry in Canada.
This is the gap that the Centre for Impact Investing fills.
It will strengthen an emerging marketplace by mobilizing capital
- establishing frameworks to more efficiently connect people
and their innovative ideas to private capital, so that they
can tackle complex societal problems, create jobs, foster
communities and yes, earn a profit.
MaRS has proven leadership in impact investing, and the Centre
for Impact Investing offers:
- A solid resource and research base recognized nationally
as a knowledge centre and well-connected through partner
- Capital expertise and networks through angel and venture
capital relationships, and active engagement in new fund
- Strong relationships with leading corporations and foundations
as well as public-sector leaders.
- The use of global infrastructure (e.g., GIIRS, IRIS) to
advance local efforts.
- Access to consolidated resources including deal-design
templates, educational workshops, and strategic data.
- Connections to investment-ready ventures and seasoned
entrepreneurs-and the tools, advisors and programs to support
- A community of experts and emerging talent built through
MaRS networks, programs and services.
RBC is honoured to be part of this shift that is occurring
and to be taking a leadership position in impact financing.
And RBC is ready and willing to lend its support and resources
to help make it happen.
This sector is just emerging. And together, we have a chance
to determine what it will look like. It's an exciting time.
But enthusiasm alone won't get the job done. The funds also
need to be there.
To that end, I am extremely pleased to announce a donation
to the MaRS Centre for Impact Investing from RBC Foundation
in the amount of one million dollars.
We are delighted to help fuel the important and innovative
work being done by the Centre. This gift will be focused on
three key areas:
- First, to help finance the education and engagement of
both social and environmental entrepreneurs.
- Second, to help advance the development of models and
tools for better measuring social impact.
- And third, to help stimulate research that informs prospective
impact investors of the challenges and opportunities in
We know that the Centre will play a critical role in supporting
new enterprises that are deliberately designed to address
core social and environmental issues while also generating
a financial return.
In the 'big picture' sense, we're still in the early days
of this shift. And there's a tremendous amount of work to
be done. There's also unprecedented need out there today.
And where some might see a roadblock, smart companies and
people, like those of you here today, will see opportunity.
And like many of you, we hope to be on the front lines, driving
economic growth while at the same time helping to create a
more sustainable future for all.