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RBC expands in St. John's with new retail concept
store
TORONTO, October 12, 2012 - RBC is expanding its operations
in one of the fastest-growing areas in St. John's with a new
RBC Retail Store. The new store, scheduled to open in July
2013, offers a fresh take on the bank branch experience with
interactive advice areas, "touch" or surface screen
technology and a more open area for customers.
Located in the Kelsey Drive Retail Center, this new retail
store is the third of its kind in Atlantic Canada and only
the 38th in the country. Including the Kelsey Drive Store,
RBC has 19 locations in the province, eight being in St. John's.
"Newfoundland and Labrador is a key market for RBC in
Atlantic Canada and our business here has grown so much that
we need to expand - which is a good problem to have,"
said Sean Munro, regional vice-president for Newfoundland
and Labrador, RBC. "We are thrilled to be opening our
first retail store in this province and to welcome eight new
employees. We are anxious to showcase the new retail design,
the technology, the convenience of evening and Saturday hours,
and of course, our fabulous team."
RBC Retail Stores offer:
- A casual atmosphere where clients can ask questions or
gather information on their own and get tailor-made advice
- State-of-the-art interactive technology to help clients
explore financial questions important to them
- Increased staff interaction to assist clients with their
banking needs
- Events and seminars for clients and members of the community
Kelsey Drive customers will have access to a full team of
mobile professionals, including small business bankers,
commercial bankers, financial planners, investment and retirement
planners, and mortgage specialists.
RBC has a strong presence in Newfoundland and Labrador, with
more than 120,000 clients served by its 217 employees currently
working out of 18 branches, one Business Center and an area
office. RBC also continues to be committed to the province
through its community investment program. Last year, RBC gave
over $400,000 to causes and charities in Newfoundland and
Labrador.
RBC has the largest branch and ATM network and the strongest
geographic reach from coast to coast with over 1,200 branches
- 17 per cent more than the closest competing financial institution
- and 4,227 ATMs across the country. The newly designed retail
stores are part of RBC's commitment to evolving its branch
network into a best-in-class retail store and advice centre
by addressing clients' four key needs: service, advice, access
and convenience, and value for money.
About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We are Canada's largest
bank as measured by assets and market capitalization, and
are among the largest banks in the world, based on market
capitalization. We are one of North America's leading diversified
financial services companies, and provide personal and commercial
banking, wealth management services, insurance, corporate
and investment banking and investor services on a global basis.
We employ approximately 80,000 full- and part-time employees
who serve more than 15 million personal, business, public
sector and institutional clients through offices in Canada,
the U.S. and 51 other countries. For more information, please
visit rbc.com.
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For more information, please contact:
Lori Smith, RBC Public
Affairs, Atlantic Canada, 902-421-4105, lori.smith@rbc.com
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