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RBC and Shoppers Drug Mart Launch Innovative
National Program
New RBC Shoppers Optimum Banking Account provides Canadians
with industry-leading opportunity to bank and earn rewards
on everyday purchases
TORONTO, January 17, 2012 — RBC and Shoppers
Drug Mart today announced that they will be launching a nation-wide
program that makes it more convenient for Canadians to bank
and earn rewards at Shoppers Drug Mart/Pharmaprix locations
throughout the country.
"We are excited to announce the launch of the new RBC
Shoppers Optimum banking account and debit card. Canadians
trust RBC and Shoppers Drug Mart as industry leaders and,
together, we are advancing the banking and retail experience
by making financial products and everyday banking more accessible,"
said Dave McKay, group head, Canadian Banking, RBC. "This
is the first step in a new alliance that will make banking
more convenient by expanding beyond our branches and providing
Canadians with enhanced reward options on everyday spending."
This new program will take effect on March 17, 2012, and
will feature a co-branded RBC Shoppers Optimum banking account
and debit card with enhanced Shoppers Optimum rewards. Other
benefits include unlimited debit transactions in the account,
access to Canada's largest combined network of ATM's and branches
(including more than 300 new RBC ATMs in Shoppers Drug Mart/Pharmaprix
locations) and the ability to convert RBC Rewards points to
Shoppers Optimum points. In addition to the banking account
and debit card, RBC and Shoppers Drug Mart will introduce
a series of co-branded products.
RBC and Shoppers Drug Mart Launch Innovative National Program
"With one of the largest and most popular loyalty card
programs in Canada, we are continually focused on developing
innovative, high-quality products to offer our Shoppers Optimum
program members," said Domenic Pilla, president and CEO,
Shoppers Drug Mart. "Aligning with RBC, a trusted leader
in banking, allows us to expand upon our current financial
services offering, providing our customers with even greater
convenience and enhanced rewards."
Key features:
- Collect Shoppers Optimum points at Shoppers Drug Mart
and other retailers - allows clients to use their RBC
Shoppers Optimum banking account and debit card to collect
Shoppers Optimum points.
- More Rewards - The ability to earn points faster
with unlimited debit transactions:
- Earn 10 additional Shoppers Optimum points for every
$1 spent at Shoppers Drug Mart using the RBC Shoppers
Optimum Banking Account (this is in addition to
the points earned using the Shoppers Optimum card)
- Earn one Shoppers Optimum point for every $1 spent
outside Shoppers Drug Mart using the RBC Shoppers Optimum
Banking Account
- Bonus Shoppers Optimum points - 50,000 bonus
points for setting up a payroll or pension deposit to
the new account and completing two online bill payments
About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We are one of Canada's
largest banks as measured by assets and market capitalization,
and are among the largest banks in the world, based on market
capitalization. We are one of North America's leading diversified
financial services companies, and provide personal and commercial
banking, wealth management services, insurance, corporate
and investment banking and transaction processing services
on a global basis. We employ approximately 74,000 full- and
part-time employees who serve close to 15 million personal,
business, public sector and institutional clients through
offices in Canada, the U.S. and 56 other countries. For more
information, please visit rbc.com.
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized
and trusted names in Canadian retailing. The Company is the
licensor of full-service retail drug stores operating under
the name Shoppers Drug Mart (Pharmaprix in Québec).
With more than 1,200 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories,
the Company is one of the most convenient retailers in Canada.
The Company also licenses or owns 60 medical clinic pharmacies
operating under the name Shoppers Simply Pharmacy (Pharmaprix
Simplement Santé in Québec) and eight luxury
beauty destinations operating as Murale. As well, the Company
owns and operates 63 Shoppers Home Health Care stores, making
it the largest Canadian retailer of home health care products
and services. In addition to its retail store network, the
Company owns Shoppers Drug Mart Specialty Health Network Inc.,
a provider of specialty drug distribution, pharmacy and comprehensive
patient support services, and MediSystem Technologies Inc.,
a provider of pharmaceutical products and services to long-term
care facilities in Ontario and Alberta.
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For more information, please contact:
Kerry Gaetano,
RBC Communications, (905) 816-5583
Tammy Smitham, Shoppers Drug Mart, (416) 490-2892
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