RBC launches first fully integrated mobile banking applications
for select smartphones
Convenience cited as top reason for mobile banking: RBC
TORONTO, December 21, 2010 Taking banking
convenience to the next level, RBC is pleased to announce
it has become the first Canadian bank to launch fully integrated
mobile banking applications for select smartphones. According
to a recent RBC poll, most Canadians (79 per cent) own a mobile
device and 44 per cent are interested in mobile banking.
Topping the list of what mobile device users would like to
be able to do, the RBC poll found that Canadians want the
ability to check account balances (34 per cent), pay bills
(32 per cent), view transaction history (28 per cent) and
transfer funds between accounts (26 per cent).
RBC's new integrated mobile banking applications, which are
now available for download, enable personal and business clients
to do all that and more - on-the-go, anywhere, anytime.
"RBC has offered mobile banking services to our clients
since 2008 and our new integrated apps leverage the capability
of the device to create a simple and easy to use experience,"
said James McGuire, VP, Digital Strategy & Experience,
RBC. "In an era of long work days and short weekends,
getting more done can be challenging. We are taking convenience
and control to a new level by providing customers with the
ability to stay connected with their finances on their schedule."
Canadian mobile device users who have already tried mobile
banking cite convenience (69 per cent) as the main reason
for using mobile banking. However, the poll found that concern
over security (24 per cent) is one of the main reasons cited
for hesitation to try mobile banking.
"We understand how important information security and
privacy are and we are providing customers with the same safety
and security guarantee that's offered with our online banking
services," said McGuire. "If an unauthorized transaction
is conducted through an RBC mobile banking service, clients
will be reimbursed for any resulting losses to those accounts."
The RBC mobile app allows clients to access a full range
of services, including the ability to:
- View account balances for all personal and business accounts.
- View account details for accounts such as credit lines,
credit cards, mortgages and loans.
- Pay bills (non-recurring and current) for all existing
online banking payees.
- View transaction history.
- Transfer funds between all RBC accounts.
- Send Interac® Email Money Transfers.
- Send third-party payments.
- Locate RBC branches and ATMs.
To download the app for free, clients can visit www.rbc.com/mobileapps.
Downloading the app is very simple: Turn on your mobile device,
launch the browser and then go to www.rbc.com/mobileapps
and select the download for your device. Once you install
the app, use your RBC Royal Bank Online Banking client card
or username and password and start banking right away!
The survey was conducted by Ipsos Reid on behalf of RBC Royal
Bank in October 2010. The results are based on a sample where
quota sampling and weighting are employed to balance demographics
and ensure that the sample's composition reflects that of
the actual Canadian population according to Census data. Quota
samples with weighting from the Ipsos online panel provide
results that are intended to approximate a probability sample.
An unweighted probability sample of 1,017, with 100 per cent
response rate, would have an estimated margin of error of
±3 per cent, 19 times out of 20.
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For more information, please contact:
Jill Quinn, RBC, 416-313-8121
Alen Sadeh, Media Profile, 416-342-1834