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RBC counts down to Blue Water Day by giving $1.4 million to Canadian environmental pioneers

Canadian Museum of Nature and Royal Canadian Geographical Society to benefit

TORONTO, May 14, 2010—  RBC today announced that the Canadian Museum of Nature and the Royal Canadian Geographical Society (RCGS) will share more than $1 million in support from the RBC Blue Water Project, as a countdown to the first-ever 'RBC Blue Water Day', to be held on June 11.

RBC is providing $1 million to support the National Water project, which will include the new RBC Blue Water Gallery, opening in the redesigned Canadian Museum of Nature in Ottawa on May 22, 2010. The RBC Blue Water Gallery is an interactive exhibit that will provide visitors with opportunities to learn, observe and participate in activities designed around water. The first of its kind in Canada, the RBC Blue Water Gallery will explore the critical role of water as one of five permanent galleries in the museum.

RBC is also donating $400,000 to the RCGS, publisher of one of Canada's foremost environmental magazines: Canadian Geographic. These funds will create "Watershed Protection in Canada," a dynamic and interactive bilingual website to encourage and facilitate personal and community-based involvement in watershed stewardship. Using a variety of tools, guides and online maps, Canadians will be able to access information and learn about how they can become actively involved in watershed protection. RBC will also be the key supporter of far north expeditions focused on fresh water in the Arctic in 2010 and 2011.

"We are proud to support two environmental pioneers that are doing critical work in educating Canadians about how to protect our fresh water resources," said Gordon M. Nixon, president and CEO, RBC. "Canada can be a global leader in water stewardship, and RBC is pleased to be associated with these initiatives."

"Environmental stewardship in one of the principal tenets of the Royal Canadian Geographical Society," says RCGS president Gisèle Jacob. "We understand the importance of water in Canada, the need for watershed awareness, protection and stewardship and are proud to partner with RBC, an organization that understands the value of our water resources."

"Fostering a culture of water stewardship is vitally important for the sustainability of our rich biodiversity," says president and CEO Joanne DiCosimo of the Canadian Museum of Nature. "The objective of the Museum's multi-faceted water project is to awaken a sense of awe for water. The RBC Blue Water Gallery is a pinnacle element in this project and we are proud to partner with RBC and the RBC Blue Water Project to encourage Canadians to become better stewards of our most precious resource."

These donations mark the one month countdown to June 11, when RBC will host its first ever 'RBC Blue Water Day': a series of events and activities in communities and RBC's 1,200 branches across Canada to celebrate the work of some of the 200 RBC Blue Water Project grant recipients to date and to raise awareness about the value and vulnerability of our water resources. Activities include educational water events, water contests and trivia, in-branch displays and a webcast highlighting the successes of two RBC Blue Water grant recipients. RBC will also announce more than 20 Leadership Grant recipients for 2010, selected from over 160 applicants.

These announcements are part of the RBC Blue Water Project, an innovative, wide-ranging, global commitment to help protect the world's most precious natural resource: fresh water. RBC offers grants to not-for-profit organizations that protect watersheds and provide or ensure access to clean drinking water. Since 2007, RBC has committed more than $20 million to over 200 organizations worldwide working in this area, including $10 million to ONE DROP, founded by Cirque du Soleil's Guy Laliberté.

- 30 -

For more information, please contact:
Jackie Braden,
Sponsorship Communications, RBC, 416-974-1724, jackie.braden@rbc.com

 



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05/14/2010 15:17:40