WestJet reward programs take flight with launch of new WestJet
RBC MasterCard and Frequent Guest Program
CALGARY, Alberta, March 8, 2010 WestJet
announced today it is launching two new programs to reward
travellers who fly with Canada's preferred airline.
The WestJet Credit Card Program offered in partnership with
RBC and MasterCard, and the WestJet Frequent Guest Program
will offer guests the opportunity to earn and accumulate WestJet
dollars. Every WestJet dollar can be used as cash toward the
purchase of any flight on any date to any destination - including
seat sales. WestJet dollars can also be used towards WestJet
Vacations packages (up to 500 WestJet dollars per person).
There are no points, redemption grids, advance booking, blackouts
or seat restrictions - just dollars off flights and vacation
"These programs are designed to be simple, open and
transparent," said Lauri Feser, WestJet Vice-President
of Marketing. "Canadians want to be able to understand
the way their rewards are calculated, and they don't want
to worry about whether they have enough points to do what
they want. For the frequent business traveller, our research
indicates there is strong appeal for the rewards offered by
this type of program. Most of all, they want to be able to
use their rewards without blackout periods and other restrictions."
WestJet has joined with RBC and MasterCard to launch their
new travel reward credit card program. RBC's first MasterCard
product offering in Canada includes two new cards: the WestJet
RBC World MasterCard and the WestJet RBC MasterCard. With
each, cardholders earn WestJet dollars on everyday purchases.
"We're very excited to offer Canadians the opportunity
to earn WestJet dollars," said Sean Amato-Gauci, Vice-President,
RBC Royal Bank Credit Cards. "We know many prefer to
fly WestJet, whether for business or leisure, and these two
new cards will help make it easier for our clients to fly
sooner and more often."
The WestJet RBC World MasterCard provides 1.5 per cent in
WestJet dollars, plus a welcome bonus of 100 WestJet dollars.
The card has an annual fee of $79, carries premium travel
insurances and includes automatic membership to MasterCard
World Experiences and Offers, which provides access to hotel
discounts and upgrades, preferential golf and spa rates and
other exclusive benefits.
With the WestJet RBC MasterCard, cardholders earn one per
cent back in WestJet dollars on everyday credit card purchases,
plus a welcome bonus of 25 WestJet dollars the first time
the card is used. The card has an annual fee of $39.
Both cards provide a 0.5 per cent bonus in WestJet dollars
for WestJet flights and WestJet Vacations packages purchased
on the card.
The new WestJet programs offer all WestJet guests the opportunity
to earn WestJet dollars. The WestJet Credit Card Program will
appeal to all types of travellers, while the WestJet Frequent
Guest Program rewards business travellers or other guests
who spend more than $1,500 per year on WestJet flights.
For more information and complete terms and conditions:
WestJet Frequent Guest Program - westjet.com/frequentguest
WestJet RBC MasterCard credit cards - westjet.com/creditcard
WestJet is Canada's preferred airline, offering scheduled
service throughout its 69-city North American and Caribbean
network. Inducted into the Canada's Most Admired Corporate
Cultures Hall of Fame and named one of Canada's best employers,
WestJet pioneered low-cost flying in Canada. WestJet offers
increased legroom, leather seats and live seatback television
provided by Bell TV on its modern fleet of 88 Boeing Next-Generation
737 aircraft. With future confirmed deliveries for an additional
47 aircraft through 2016, WestJet strives to be one of the
five most successful international airlines in the world.
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
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