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RBC joins the PGA of America as Official Patron
RBC to become Official Bank of Major Spectator Championships;
Co-Presenting Sponsor of Play Golf America Events
ORLANDO, Fla.— The PGA of America today announced
that RBC has become a PGA of America Official Patron, the
highest level of partnership and designation granted by the
world's largest working sports organization.
RBC, which employs approximately 80,000 employees who serve
more than 18 million clients through offices in 55 countries,
becomes the Official Bank of The PGA of America. RBC offers
retail banking, wealth management and capital markets services
in the U.S. and will co-develop member benefit programs for
PGA Professionals and PGA Professional-staffed facilities,
including an exclusive program that provides access to timely
education, financial guidance, and world-class wealth management
solutions for PGA members.
The PGA Official Patron program is designed to uniquely position
each patron within the multi-billion dollar a year golf industry
and become a category-exclusive provider of products and services
to The PGA of America, its more than 28,000 men and women
professionals, top industry executives and golf consumers
worldwide.
"The PGA of America is proud to welcome RBC as an Official
Patron which is focused on the continued economic vitality
of the golf industry," said PGA of America Chief Executive
Officer Joe Steranka. "The PGA brand represents the gold
standard in golf and we seek to align our brand with proven
leaders in their respective industries. Golf's global expansion
as well as our efforts to grow the game through Play Golf
America, will benefit from RBC's commitment to our members
and major championships."
"This partnership represents an exceptional opportunity
and an ideal platform to reach our target market and to build
the RBC brand in the U.S. and internationally," said
Jim Little, Chief Brand and Communications Officer, RBC. "We
have taken a purposeful approach to building our golf program
and we are proud to step up as the Official Bank of The PGA
of America. This relationship opens the door to significant
benefits, including brand exposure with a highly attractive
audience, client hospitality and new business development
potential with thousands of members of The PGA of America."
Each PGA Official Patron is recognized with unprecedented
visibility and marketing exposure at the PGA's highest-profile
Championships. RBC designations from 2010-12 in the PGA Official
Patron Program:
- Official Bank of The PGA of America
- Official Patron of the PGA Championship, Senior PGA Championship,
PGA Grand Slam of Golf
- Official Bank of the PGA Championship, Senior PGA Championship,
PGA Grand Slam of Golf
- Proud Supporter of the 2010 and 2012 Ryder Cup
- Co-presenting Sponsor of PGA Play Golf America Days
Among the activities and sponsorship opportunities that RBC
will have in the program are:
- Serving as host to a "Fan Experience" at PGA
Championships and the 2012 Ryder Cup
- Providing exclusive ATM service for spectators at select
PGA major championships
- Sponsoring the golf shop cashier program at the PGA Championship,
Senior PGA Championship and 2012 Ryder Cup
- Serving as a co-presenting sponsor of PGA Play Golf America
Days, and at similar activities that incorporate the PGA
Professional brand of golf instruction in key financial
centers and markets in advance of the PGA Championship and
Ryder Cup
- Supporting the PGA Championship, Ryder Cup and PGA Grand
Slam of Golf through substantial media commitments on air,
online and in print
RBC in Golf
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries
operate under the master brand name RBC. We proudly support
golf around the world through high profile relationships with
the PGA TOUR, the PGA of America and Royal Canadian Golf Association
(rcga). We are the Official Banking and Financial Services
partner of touring professionals Anthony Kim, Mike Weir, Luke
Donald, Stephen Ames, Fred Couples, and Morgan Pressel. We
are the Official Bank of the PGA of America and title sponsor
of the RBC Canadian Open. We support emerging Canadian golfers
through the RCGA's grassroots developmental programming, their
Canadian Amateur Golf Championships and high performance national
team. Outside of golf, RBC supports all levels of amateur
sport and is the Premier National Partner of the 2010 Olympics
and Paralympics Winter Games. RBC is one of North America's
leading diversified financial services companies and among
the largest banks in the world, as measured by market capitalization.
About The PGA of America
Since 1916, The PGA of America's mission has been twofold:
to establish and elevate the standards of the profession and
to grow interest and participation in the game of golf.
By establishing and elevating the standards
of the golf profession through world-class education, career
services, marketing and research programs, the Association
enables PGA Professionals to maximize their performance in
their respective career paths and showcases them as experts
in the game and in the multi-billion dollar golf industry.
By creating and delivering dramatic world-class championships
and exciting and enjoyable golf promotions that are viewed
as the best of their class in the golf industry, The PGA of
America elevates the public's interest in the game, the desire
to play more golf, and ensures accessibility to the game for
everyone, everywhere. The PGA of America brand represents
the very best in golf.
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hi-res image] PGA of America CEO Joe Steranka, Chief
Brand and Communications Officer Jim Little and PGA of
America President Jim Remy during The PGA and RBC Patron
Announcement at The 57th PGA Merchandise Show at The Orange
County Convention Center in Orlando, Florida, USA, on
Thursday, January 28, 2010. (Photo by Montana Pritchard/The
PGA of America) |
Contacts:
PGA of America:
Jamie Carbone
jcarbone@phahq.com 561-624-8446
RBC:
Gillian McArdle,
gillian.mcardle@rbc.com
647-400-8464
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