Canada’s Walk of Fame declares Free The Children beneficiary
of Charity Ball Fundraising
(Toronto - September 9, 2009) Peter Soumalias, President
and Founding Director of Canada's Walk of Fame, today announced
that Free The Children is the charity recipient of
fundraising proceeds from the RBC Inductee Charity Ball.
The RBC Inductee Charity Ball takes place on Saturday,
September 12 at the Sheraton Centre Toronto Hotel, immediately
following the Canada's Walk of Fame Tribute Ceremony, recently
renamed The Canada Honours. Hosted by Anne Murray,
this year's Tribute will honour Blue Rodeo, Dsquared2,
Howie Mandel, Kim Cattrall, Robert Munsch,
Tom Cochrane and Chantal Petitclerc.
"We are extremely pleased to designate Free The Children
as this year's Walk of Fame charity of choice and very much
appreciate the generous role that RBC is playing as sponsor
of this year's Inductee Charity Ball," said Peter Soumalias.
"With the help of RBC plus other corporate and individual
donors as well as an exclusive list of donated auction items,
we intend to make a major contribution to the excellent work
of Craig Kielburger and Free The Children."
Free The Children is the world's largest network of children
helping children through education, with more than one million
youth involved in their innovative education and development
programs in 45 countries. Founded in 1995 by international
child rights activist Craig Kielburger, Free The Children
has a proven track record of success. The primary goals of
the organization are to free children from poverty and exploitation
and free young people from the notion that they are powerless
to affect positive change in the world.
"RBC has always believed that we can have the greatest
impact by contributing to the communities in which we live
and work," said Gordon M. Nixon, President and CEO, RBC.
"By partnering with Free The Children, we are able to
build the foundation for youth to grow and empower themselves
to create social change in their own communities and for the
future."
About Canada's Walk of Fame:
Established in 1998, Canada's Walk of Fame aims to educate,
inform, and inspire through the permanent celebration of the
achievements in Canadian music, sport, film and television
as well as the literary, visual and performing arts, and science
and innovation. The annual celebration culminates in a televised
tribute special that honours Canada's finest stars from the
worlds of arts, entertainment, and sports. Each inductee is
immortalized, their names forever cemented into the sidewalks
of Toronto's entertainment district. To date, 116 Canadians
have been honoured including Margaret Atwood, Jim Carrey,
Steve Nash, Michael J. Fox and Celine Dion. A complete list
of inductees along with more information on Canada's Walk
of Fame can be found at www.canadaswalkoffame.com
About RBC and the Community:
RBC is proud to support the events and passions that resonate
with our clients and all Canadians. In addition to sponsoring
numerous grassroots and community causes and events, RBC is
pleased to play a leadership role in the following initiatives:
The RBC Blue Water Project is aimed at fostering a greater
commitment to water stewardship in Canada and abroad. As the
longest standing partner of the Canadian Olympic Team, RBC
continues its sponsorship through the Vancouver 2010 Olympic
and Paralympic Winter Games. With golf as the top participation
sport in Canada, RBC has become the title sponsor of the RBC
Canadian Open - the country's national golf championship and
the third oldest in the world; and RBC is proud to support
the world's top public film festival - the Toronto International
Film Festival.
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Media Contacts:
Adrienne Kakoullis
Holmes Creative Communications
416-628-5610 / akakoullis@hccink.com
Chris McDowall
Holmes Creative Communications
416-628-5648 / cmcdowall@hccink.com
Matt Gierasimczuk
RBC Media Relations
416-974-2124/ matthew.gierasimczuk@rbc.com
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