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News Releases

 

Canada’s Walk of Fame declares Free The Children beneficiary of Charity Ball Fundraising

(Toronto - September 9, 2009) Peter Soumalias, President and Founding Director of Canada's Walk of Fame, today announced that Free The Children is the charity recipient of fundraising proceeds from the RBC Inductee Charity Ball.

The RBC Inductee Charity Ball takes place on Saturday, September 12 at the Sheraton Centre Toronto Hotel, immediately following the Canada's Walk of Fame Tribute Ceremony, recently renamed The Canada Honours. Hosted by Anne Murray, this year's Tribute will honour Blue Rodeo, Dsquared2, Howie Mandel, Kim Cattrall, Robert Munsch, Tom Cochrane and Chantal Petitclerc.

"We are extremely pleased to designate Free The Children as this year's Walk of Fame charity of choice and very much appreciate the generous role that RBC is playing as sponsor of this year's Inductee Charity Ball," said Peter Soumalias. "With the help of RBC plus other corporate and individual donors as well as an exclusive list of donated auction items, we intend to make a major contribution to the excellent work of Craig Kielburger and Free The Children."

Free The Children is the world's largest network of children helping children through education, with more than one million youth involved in their innovative education and development programs in 45 countries. Founded in 1995 by international child rights activist Craig Kielburger, Free The Children has a proven track record of success. The primary goals of the organization are to free children from poverty and exploitation and free young people from the notion that they are powerless to affect positive change in the world.

"RBC has always believed that we can have the greatest impact by contributing to the communities in which we live and work," said Gordon M. Nixon, President and CEO, RBC. "By partnering with Free The Children, we are able to build the foundation for youth to grow and empower themselves to create social change in their own communities and for the future."

About Canada's Walk of Fame:
Established in 1998, Canada's Walk of Fame aims to educate, inform, and inspire through the permanent celebration of the achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation. The annual celebration culminates in a televised tribute special that honours Canada's finest stars from the worlds of arts, entertainment, and sports. Each inductee is immortalized, their names forever cemented into the sidewalks of Toronto's entertainment district. To date, 116 Canadians have been honoured including Margaret Atwood, Jim Carrey, Steve Nash, Michael J. Fox and Celine Dion. A complete list of inductees along with more information on Canada's Walk of Fame can be found at www.canadaswalkoffame.com

About RBC and the Community:
RBC is proud to support the events and passions that resonate with our clients and all Canadians. In addition to sponsoring numerous grassroots and community causes and events, RBC is pleased to play a leadership role in the following initiatives: The RBC Blue Water Project is aimed at fostering a greater commitment to water stewardship in Canada and abroad. As the longest standing partner of the Canadian Olympic Team, RBC continues its sponsorship through the Vancouver 2010 Olympic and Paralympic Winter Games. With golf as the top participation sport in Canada, RBC has become the title sponsor of the RBC Canadian Open - the country's national golf championship and the third oldest in the world; and RBC is proud to support the world's top public film festival - the Toronto International Film Festival.

- 30 -

Media Contacts:

Adrienne Kakoullis
Holmes Creative Communications
416-628-5610 / akakoullis@hccink.com

Chris McDowall
Holmes Creative Communications
416-628-5648 / cmcdowall@hccink.com

Matt Gierasimczuk
RBC Media Relations
416-974-2124/ matthew.gierasimczuk@rbc.com

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09/14/2009 11:39:39