Newcomers want more reliable information about new lives
in Canada - RBC research
TORONTO, July 22, 2009 — Despite having access
to multiple sources of information, many newcomers to Canada
feel that they lack relevant and trustworthy information to
help with decisions on their new lives in Canada, according
to RBC research conducted recently in China and India with
individuals poised to immigrate to Canada.
"The people we spoke with in India and China indicated
that they were often faced with conflicting and out of date
information when researching for their move to Canada, which
made them feel anxious," said Andrea Metrick, head, Client
Strategy and Multicultural Markets at RBC Royal Bank.
To help alleviate these concerns, RBC Royal Bank today released
a new guidebook "Understanding banking in Canada"
to provide practical financial information for new immigrants
at key stages of their move to Canada. The new guidebook helps
newcomers make important financial decisions upon arrival,
as they get settled and when they start planning for the future.
"We undertook this research before new immigrants arrive
in the country to understand what more we could do to help
make their move to Canada easier," Metrick added. "As
part of our RBC Welcome to Canada banking package, the new
guidebook will help newcomers better organize their financial
priorities and is designed to complement the financial advice
that a newcomer receives from their RBC advisor."
The RBC Welcome to Canada banking package includes a suite
of banking products and services, coupled with financial advice,
fee-waivers, discounts and interest rate bonuses, tailored
to meet the needs of newcomers who have been in Canada for
less than three years.
Information on moving to Canada, including financial advice
and solutions can be found at RBC's comprehensive web site
for new Canadians at www.rbc.com/canada,
accessible to consumers around the world. Details on the RBC
Welcome to Canada banking package, the new "Understanding
banking in Canada" guidebook, and branch locator that
identifies representatives who speak a variety of languages,
can be found at www.rbc.com/welcome.
Telephone banking service is available in 150+ languages when
calling 1-800 ROYAL 1-1 or dedicated service is available
in Mandarin and Cantonese at 1-888 ROYAL 9-8.
These are some of the findings of qualitative research conducted
by Environics Research Group on behalf of RBC Royal Bank in
March 2009. Eight groups were consulted - two each in Shanghai
and Beijing in China, and Delhi and Ludhiana in India. The
cities were chosen based on immigration trends and RBC's presence
in China and India, the top two source countries of immigration
to Canada in recent years. All group participants were those
who had applied for immigration to Canada. There were seven
to eight respondents participating in each group and each
group was two hours in length.
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For more information, contact:
Linda Sadlowski, RBC, 416-974-1754
Matt Gierasimczuk, RBC, 416-974-2124
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