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RBC kicks off second season of cricket grants

Applications accepted April 27 - June 29, 2009

TORONTO, April 27, 2009 — RBC today began accepting grant applications for the 2009 RBC Wicket Cricket Community Fund. The fund is an extension of the already successful RBC Wicket Cricket Program for schools and expands RBC's support of the game into communities across Canada.

"The RBC Wicket Cricket programs aim to encourage young people and local communities to participate in the sport, which for many Canadians, is a cherished tradition," said Andrea Metrick, head of Client Strategy and Multicultural Markets at RBC. "We are absolutely delighted with the response we have had in the first year and look forward to awarding grants to more community clubs and associations this year."

Community organizations may be eligible for an RBC Wicket Cricket Community Fund grant if they provide a safe and welcoming environment for cricket; build awareness for the sport within their community; show strong community management with solid participation; and/or, demonstrate innovation in program delivery.

Grants range from $500 - $1,000 each, up to a total of $50,000. Funding will be based on budget and need, preference will be given to programs or projects that are at the grassroots level, focus on young people 4 - 17 years of age, have the potential to improve the game of cricket in their communities, and show evidence of long-term sustainability. New grant applications will be given priority over previous years' recipients.

Last year's grant recipients included clubs and organizations across the country wanting to expand their existing cricket programs or start up new ones in their communities. For example, the North Kipling Community Centre in a high needs area of Toronto is putting its 2008 grant to immediate use.

"Thanks in large part to RBC's generous grant we were able to organize and promote a 'Cricket Basics' clinic, open to youth aged 10-15, held for four consecutive Fridays ending May 15th, 2009," said Annabella Ferrone, community recreation programmer for the Centre. By providing our youth with an activity that they love such as cricket and a recreational program that enhances their fitness and social skills, we are able to truly say we are making a constructive difference in our community through cricket."

Grant applications will be accepted until June 29, 2009. For more information about the RBC Cricket Community Fund, a list of the 2008 recipients, or to apply for a grant, please visit: www.rbc.com/cricket.

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Media contact:
Jackie Braden, 416-974-2124


 


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04/28/2009 15:37:40