RBC kicks off second season of cricket grants
Applications accepted April 27 - June 29, 2009
TORONTO, April 27, 2009 — RBC today began accepting
grant applications for the 2009 RBC Wicket Cricket Community
Fund. The fund is an extension of the already successful RBC
Wicket Cricket Program for schools and expands RBC's support
of the game into communities across Canada.
"The RBC Wicket Cricket programs aim to encourage young
people and local communities to participate in the sport,
which for many Canadians, is a cherished tradition,"
said Andrea Metrick, head of Client Strategy and Multicultural
Markets at RBC. "We are absolutely delighted with the
response we have had in the first year and look forward to
awarding grants to more community clubs and associations this
year."
Community organizations may be eligible for an RBC Wicket
Cricket Community Fund grant if they provide a safe and welcoming
environment for cricket; build awareness for the sport within
their community; show strong community management with solid
participation; and/or, demonstrate innovation in program delivery.
Grants range from $500 - $1,000 each, up to a total of $50,000.
Funding will be based on budget and need, preference will
be given to programs or projects that are at the grassroots
level, focus on young people 4 - 17 years of age, have the
potential to improve the game of cricket in their communities,
and show evidence of long-term sustainability. New grant applications
will be given priority over previous years' recipients.
Last year's grant recipients included clubs and organizations
across the country wanting to expand their existing cricket
programs or start up new ones in their communities. For example,
the North Kipling Community Centre in a high needs area of
Toronto is putting its 2008 grant to immediate use.
"Thanks in large part to RBC's generous grant we were
able to organize and promote a 'Cricket Basics' clinic, open
to youth aged 10-15, held for four consecutive Fridays ending
May 15th, 2009," said Annabella Ferrone, community recreation
programmer for the Centre. By providing our youth with an
activity that they love such as cricket and a recreational
program that enhances their fitness and social skills, we
are able to truly say we are making a constructive difference
in our community through cricket."
Grant applications will be accepted until June 29, 2009.
For more information about the RBC Cricket Community Fund,
a list of the 2008 recipients, or to apply for a grant, please
visit: www.rbc.com/cricket.
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Media contact:
Jackie Braden, 416-974-2124
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