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News Releases


RBC Insurance partners with Royal Canadian Golf Association

Tailored home and auto insurance solutions designed for golfers

MISSISSAUGA, March 4, 2009 — RBC Insurance today announced that it has entered into an exclusive agreement with the Royal Canadian Golf Association (RCGA) to offer a group home and auto insurance program, specifically designed for golfers, to the association's 332,000 adult members.

"We're proud to be partnering with the RCGA to assist them in enhancing their member benefit programs," said Neil Skelding, president and CEO, RBC Insurance. "This is the first time we've created a customized insurance product for a specific association. It's an important relationship and we look forward to helping support golf in Canada."

Under this new agreement, RBC Insurance Company of Canada will provide RCGA members with home and auto insurance coverage both on and off the course. The custom-tailored program includes coverage such as loss, theft or damage to a member's golf clubs and accessories, and fire and theft coverage for a member's personal effects stored at their RCGA member club. It will also give members the ability to recover their annual dues on a pro rated basis should they experience health problems during the golf season and be unable to play. RCGA members will also benefit from discounts on their personal home and auto insurance products.

"On behalf of the RCGA and our 1,600 golf clubs, representing nearly 332,000 adult members, we are thrilled to partner with RBC Insurance on this new initiative," said Scott Simmons, executive director and CEO, RCGA. "We recognize that our members are more than just golfers and we see this partnership as a way of adding value to their membership both on and off the golf course."

About RBC Insurance
RBC Insurance provides a wide range of, life, health, travel, home, auto, business and reinsurance products, as well as creditor insurance services to more than five million North American customers. Its fast growing home and auto insurance business offers Canadians a comprehensive range of personal home and auto insurance products through direct sales channels, including over the phone, the Internet, retail insurance branches, as well as through group insurance plans. RBC Insurance also offers a premier claims service, available 24/7, to help clients when they need it most. For more information, please visit www.rbcinsurance.com.

About The Royal Canadian Golf Association
The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA's mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA conducts programs and services to help shape the future of golf in Canada. High performance athlete development, Rules of Golf and amateur status, handicapping and course rating, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada's national junior golf program, are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada's most prestigious golf championships. The RBC Canadian Open and CN Canadian Women's Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best in Canadian golf.

For further information on what the RCGA is doing to support golf in your community please visit www.rcga.org.

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Media Contacts
Kerry Gaetano, (905) 816-5583, kerry.gaetano@rbc.com
Margie McNeil, (905) 606-1425, margie.mcneil@rbc.com
Dan Pino, (800) 263-0009 ext. 406, dpino@rcga.org


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03/04/2009 12:20:42