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RBC partners with Stephen Ames Foundation to help build stronger communities in Canada and the Caribbean

RBC official bank of Stephen Ames Cup, held annually between Trinidad and Tobago & Canada

CALGARY, March 3, 2009 — RBC today announced a partnership with the Stephen Ames Foundation as presenting sponsor and official bank of the Stephen Ames Cup, an annual international tournament for junior golfers from both Canada and Trinidad and Tobago.

"I am proud to represent RBC on the PGA Tour - they have shown a tremendous commitment to our tour and to golf in Canada," said Stephen Ames. "From a player's perspective, RBC's leadership role in revitalizing the Canadian Open has had immediate impact and I look forward to supporting them in their efforts to continue to elevate our National Championship in the future."

"Further, I am especially delighted to have their support for the Stephen Ames Cup and more importantly, junior golf," said Ames. "Every year I look forward to watching these young people develop the skills and confidence they will use for the rest of their lives and I am excited that RBC will be there to share in the experience."

"We are proud to partner with Stephen Ames, a world-class athlete committed to the development of youth and the game in both his home countries - Trinidad and Tobago and Canada," said Jim Little, chief brand and communications officer, RBC. "As a world-class golfer, a strong ambassador for golf in Trinidad and Tobago and Canada, and someone who shares our belief in giving back to the community through charitable activities, Stephen is an ideal representative of the RBC brand."

RBC is the title sponsor of the RBC Canadian Open, Canada's national golf championship and the third oldest national championship in the world. The Stephen Ames Cup gives kids in Canada and Trinidad and Tobago the opportunity to travel and explore different cultures, as well as develop their talent and character.

As a Canadian originally from Trinidad and Tobago, Stephen Ames' background mirrors the RBC profile - a Canadian success story with international presence and ties. RBC has more than 7,000 employees serving clients in 18 countries in the Caribbean region.

"As one of the largest banking groups in the Caribbean, working with Stephen Ames and his foundation is an ideal way to advance our business and brand building objectives in Trinidad and Tobago and the rest of the Caribbean region," Little said.

Ames founded the Stephen Ames Foundation in 2005 to provide funding to junior golf programs. Through the foundation, he created the Stephen Ames Cup, an annual Ryder Cup style tournament that brings together junior golfers from his native Trinidad and Tobago and his adopted home of Canada. The teams travel to each other's country as they alternate playing host to the tournament.

In 2009, the 5th annual Stephen Ames Cup will be hosted in Canada in the Calgary region from August 17 to 20. The event features a Ryder Cup format, pitting eight of Canada's finest junior golfers against a team from Trinidad and Tobago.

RBC AND THE RBC CANADIAN OPEN
In partnership with the Royal Canadian Golf Association (RCGA), RBC is the title sponsor of the RBC Canadian Open, the third oldest national golf championship worldwide, next only to the British Open and the U.S. Open. With a history of great players and premier fields, the RBC Canadian Open provides golf fans with the opportunity to experience the excitement of a world class event on Canadian soil. RBC also sponsors all levels of amateur sport, from grassroots programs in local communities to national sport organizations and elite-level athletes.

- 30 -

For further information, please contact:
Jackie Braden, RBC Media Relations, (416) 974-2124, jackie.braden@rbc.com


RBC is hosting a conference call with Stephen Ames and Jim Little to discuss this new partnership on March 3, 2009 at 1:00 -1:30 pm EST (11:00 - 11:30 am MST). Media can access the conference call at (416) 621-2793 or 1-866-542-9023 and passcode 9742897 followed by the number sign.

 



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03/03/2009 13:51:33