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News Releases


RBC donates $30,000 to MusiCan to support music education

Media Challenge launches RBC Canadian Open Million Dollar ShootOut

TORONTO, July 16, 2008 — RBC today announced a $30,000 donation to MusiCan, the Canadian Academy of Recording Arts and Sciences' (CARAS) music education program, to fund the organization's work to nurture and support music programs for young Canadians across the country.

"We're proud to support the efforts of organizations that help make a difference in our communities and to the lives of young people," said Jim Little, chief brand and communications officer, RBC. "The power of music education extends beyond playing in a school band or singing in the choir - music education inspires our kids to be creative, work together and have fun."

Jim Cuddy, Blue Rodeo co-founder and CARAS Board and MusiCan Committee member, accepted the contribution at Polson Pier in Toronto during the kick off of the RBC Canadian Open Million Dollar ShootOut Media Challenge hosted by Canadian Idol judge Farley Flex.

"On behalf of MusiCan and CARAS, I want to express my sincere gratitude to RBC for their support and applaud their ongoing commitment to our music education program," Cuddy said. "This generous donation will help MusiCan continue its efforts to provide opportunity and have a positive impact on young Canadians across the country."

MusiCan, the music education charity of the Canadian Academy of Recording Arts and Sciences (CARAS) is helping keep music alive in schools across Canada. In partnership with Canada's music industry, media and business communities, MusiCan's mission is to ensure that children in Canada have access to a comprehensive music program through their school. MusiCan includes musical instrument grants, the MusiCan Teacher of the Year Award, Scholarships and other music education initiatives.

The RBC Canadian Open Million Dollar ShootOut is the first of several events being held around Toronto to celebrate next week's playing of the RBC Canadian Open.

The ShootOut runs July 16 through July 23 with the public invited to take the most exciting shot in golf onto an authentic putting green floating in the Toronto Harbour. The top 100 qualifiers during the week will advance to the ShootOut finals for their chance to be one of the lucky 10 who shoot for a hole-in-one and the $1,000,000 prize. The RBC Canadian Open runs July 24-27 at Glen Abbey Golf Club in Oakville.

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For further information, please contact:

Jackie Braden, Media Relations, (416) 974-2124, jackie.braden@rbc.com

Tiffany Astle,
Holmes Creative Communications, (416) 628-5603, tastle@hccink.com

RBC Canadian Open Million Dollar Shootout
[download hi-resolution JPG, 977kB]
Jim Little (left), chief brand and communications officer, RBC, presents a $30,000 cheque to MusiCan at the RBC Million Dollar ShootOut Media Challenge. Accepting the cheque is Jim Cuddy, Blue Rodeo co-founder, CARAS Board and MusiCan Committee member. Farley Flex, Canadian Idol judge, (right) acted as master of ceremonies. Media were invited to take a 165-yard golf shot onto a floating barge in Toronto Harbour as part of the festivities leading up to the RBC Canadian Open.


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07/17/2008 09:19:15