RBC donates $30,000 to MusiCan to support music educationMedia Challenge launches RBC Canadian Open Million Dollar ShootOut
TORONTO, July 16, 2008 — RBC today announced
a $30,000 donation to MusiCan, the Canadian Academy of Recording
Arts and Sciences' (CARAS) music education program, to fund
the organization's work to nurture and support music programs
for young Canadians across the country.
"We're proud to support the efforts of organizations
that help make a difference in our communities and to the
lives of young people," said Jim Little, chief brand
and communications officer, RBC. "The power of music
education extends beyond playing in a school band or singing
in the choir - music education inspires our kids to be creative,
work together and have fun."
Jim Cuddy, Blue Rodeo co-founder and CARAS Board and MusiCan
Committee member, accepted the contribution at Polson Pier
in Toronto during the kick off of the RBC Canadian Open Million
Dollar ShootOut Media Challenge hosted by Canadian Idol judge
Farley Flex.
"On behalf of MusiCan and CARAS, I want to express my
sincere gratitude to RBC for their support and applaud their
ongoing commitment to our music education program," Cuddy
said. "This generous donation will help MusiCan continue
its efforts to provide opportunity and have a positive impact
on young Canadians across the country."
MusiCan, the music education charity of the Canadian Academy
of Recording Arts and Sciences (CARAS) is helping keep music
alive in schools across Canada. In partnership with Canada's
music industry, media and business communities, MusiCan's
mission is to ensure that children in Canada have access to
a comprehensive music program through their school. MusiCan
includes musical instrument grants, the MusiCan Teacher of
the Year Award, Scholarships and other music education initiatives.
The RBC Canadian Open Million Dollar ShootOut is the first
of several events being held around Toronto to celebrate next
week's playing of the RBC Canadian Open.
The ShootOut runs July 16 through July 23 with the public
invited to take the most exciting shot in golf onto an authentic
putting green floating in the Toronto Harbour. The top 100
qualifiers during the week will advance to the ShootOut finals
for their chance to be one of the lucky 10 who shoot for a
hole-in-one and the $1,000,000 prize. The RBC Canadian Open
runs July 24-27 at Glen Abbey Golf Club in Oakville.
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For further information, please contact:
RBC
Jackie Braden, Media Relations, (416) 974-2124, jackie.braden@rbc.com
MusiCan
Tiffany Astle,
Holmes Creative Communications, (416) 628-5603, tastle@hccink.com
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Jim Little (left), chief brand and communications officer,
RBC, presents a $30,000 cheque to MusiCan at the RBC Million
Dollar ShootOut Media Challenge. Accepting the cheque
is Jim Cuddy, Blue Rodeo co-founder, CARAS Board and MusiCan
Committee member. Farley Flex, Canadian Idol judge, (right)
acted as master of ceremonies. Media were invited to take
a 165-yard golf shot onto a floating barge in Toronto
Harbour as part of the festivities leading up to the RBC
Canadian Open.
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