RBC Direct Investing offers social media searching and customizable
tools to help manage investments
TORONTO, June 11, 2008 — RBC Direct
Investing today announced that it is giving online investors
access to a wide array of resources to help them create, build
and make decisions about their investment portfolio. Blogs
and discussion forums will now be made available to online
investors looking for additional sources of information about
what's happening in the markets.
This new feature, called "Community," uses unique
technology developed by media tracking company, Collective
Intellect Inc., which filters and ranks bloggers and posts
so that clients only see the most credible sources of information
and only when it's relevant to their trading strategies.
"The explosive growth of social networking means online
investors now have a wealth of information and immediate news
available which is often overlooked by conventional media,"
said Doug Coulter, president and CEO, RBC Direct Investing.
"'Community' will enable our clients to investigate leads
and seek out information on smaller companies that might not
otherwise get extensive coverage in traditional mainstream
media."
The 'Community' feature is part of a larger
site redesign that includes a new 'Sectors
& Industries' page allowing investors to target a
sector and obtain more granular trending information. A new
'Trading Dashboard' will be added this
summer which will enable more active traders to consolidate
their trading needs such as researching a stock, tracking
an order and executing a trade - on a single screen.
"Our latest round of enhancements are designed to ensure
RBC Direct Investing clients have a truly enjoyable experience
doing what they love to do, with increasing ease and backed
by a wealth of information and tools," Mr. Coulter added.
Independent rating agency, Dalbar Inc. selected RBC Direct
Investing for its 2007 Direct Brokerage Service
Award, rating it #1 overall for customer service among
discount brokers in Canada, a trend continued in the first
quarter of 2008.
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For more information contact:
Jackie Braden, RBC Media Relations, 416-974-2124
To see a list of RBC Direct Investing enhancements, click
here.
RBC Direct Investing
About RBC Direct Investing
RBC Direct Investing, one of Canada's leading discount brokers,
is a wholly owned subsidiary of Royal Bank of Canada and provides
leading-edge tools and resources for investors who prefer
to manage all or a portion of their investment portfolio.
Clients have access to their investments 24/7 online or by
phone and can choose from a broad range of investment products
including stocks, bonds, GICs, T-bills and over 2,500 mutual
funds. Visit our website at www.rbcdirectinvesting.com.
Collective Intellect
About Collective Intellect
Collective Intellect is a social media analytics company that
helps investment professionals and businesses track, understand,
and use social media for the benefit of their customers. With
the capability to identify, sift through and evaluate online
media in real time, Collective Intellect ranks social media
participants who deliver knowledge with influence on topics
of interest. Founded in 2005, Collective Intellect is based
in Boulder, CO. For more information, visit www.collectiveintellect.com
and blog.collectiveintellect.com.
Larger site redesign
What's New?
- New tab structure to connect faster to top-rated research
and information
- New online Community forum consolidating information from
the best of the bloggers and non-syndicated news sources.
- New Sectors & Industries feature digging deeper behind
stock movements
- Coming summer 2008 - New Trading Dashboard consolidating
all trading activities in a single screen, exclusive to
needs of active traders (30 or more trade transactions per
quarter)
Sectors & Industries (example)
From the Sectors & Industries front page, investors can
get a quick snapshot of the top and bottom five industries
in the Canadian and U.S. markets from the past five days and
the latest market overviews for 12 sectors, both from a Canadian
and U.S. perspective. From here, dig deeper to find more about
the sector that most interests you and the industries and
companies supporting that sector.
Trading Dashboard
Why is this tool important for Active Traders?
Our active trader clients told us what is most important
to them. They want streaming quotes, order status, and quick
order entry all on one page. We created the Trading Dashboard
to meet our Active Traders current needs, and to introduce
an application to ensure that we can better respond to our
Active Traders future needs.
2007 Direct Brokerage Award
RBC Direct Investing received Dalbar's 2007 Direct Brokerage
Service Award, given to the Canadian Direct Brokerage firm
providing the best overall service to their investors over
the calendar year.
Dalbar Inc. is an independent third party that examines the
service quality provided by the country's largest self-service
brokerages. RBC was ranked on a number of factors including
product knowledge, professionalism, and ability to provide
value-added service. Also included in the evaluation of service
is the effectiveness of e-mail communication, telephone wait
times, e-mail response times, and the client's overall online
experience.
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