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News Releases


RBC Direct Investing offers social media searching and customizable tools to help manage investments

TORONTO, June 11, 2008 — RBC Direct Investing today announced that it is giving online investors access to a wide array of resources to help them create, build and make decisions about their investment portfolio. Blogs and discussion forums will now be made available to online investors looking for additional sources of information about what's happening in the markets.

This new feature, called "Community," uses unique technology developed by media tracking company, Collective Intellect Inc., which filters and ranks bloggers and posts so that clients only see the most credible sources of information and only when it's relevant to their trading strategies.

"The explosive growth of social networking means online investors now have a wealth of information and immediate news available which is often overlooked by conventional media," said Doug Coulter, president and CEO, RBC Direct Investing. "'Community' will enable our clients to investigate leads and seek out information on smaller companies that might not otherwise get extensive coverage in traditional mainstream media."

The 'Community' feature is part of a larger site redesign that includes a new 'Sectors & Industries' page allowing investors to target a sector and obtain more granular trending information. A new 'Trading Dashboard' will be added this summer which will enable more active traders to consolidate their trading needs such as researching a stock, tracking an order and executing a trade - on a single screen.

"Our latest round of enhancements are designed to ensure RBC Direct Investing clients have a truly enjoyable experience doing what they love to do, with increasing ease and backed by a wealth of information and tools," Mr. Coulter added.

Independent rating agency, Dalbar Inc. selected RBC Direct Investing for its 2007 Direct Brokerage Service Award, rating it #1 overall for customer service among discount brokers in Canada, a trend continued in the first quarter of 2008.

- 30 -

For more information contact:
Jackie Braden, RBC Media Relations, 416-974-2124

To see a list of RBC Direct Investing enhancements, click here.

RBC Direct Investing

About RBC Direct Investing
RBC Direct Investing, one of Canada's leading discount brokers, is a wholly owned subsidiary of Royal Bank of Canada and provides leading-edge tools and resources for investors who prefer to manage all or a portion of their investment portfolio. Clients have access to their investments 24/7 online or by phone and can choose from a broad range of investment products including stocks, bonds, GICs, T-bills and over 2,500 mutual funds. Visit our website at www.rbcdirectinvesting.com.

Collective Intellect

About Collective Intellect
Collective Intellect is a social media analytics company that helps investment professionals and businesses track, understand, and use social media for the benefit of their customers. With the capability to identify, sift through and evaluate online media in real time, Collective Intellect ranks social media participants who deliver knowledge with influence on topics of interest. Founded in 2005, Collective Intellect is based in Boulder, CO. For more information, visit www.collectiveintellect.com and blog.collectiveintellect.com.

Larger site redesign

What's New?

  • New tab structure to connect faster to top-rated research and information
  • New online Community forum consolidating information from the best of the bloggers and non-syndicated news sources.
  • New Sectors & Industries feature digging deeper behind stock movements
  • Coming summer 2008 - New Trading Dashboard consolidating all trading activities in a single screen, exclusive to needs of active traders (30 or more trade transactions per quarter)

Sectors & Industries (example)

From the Sectors & Industries front page, investors can get a quick snapshot of the top and bottom five industries in the Canadian and U.S. markets from the past five days and the latest market overviews for 12 sectors, both from a Canadian and U.S. perspective. From here, dig deeper to find more about the sector that most interests you and the industries and companies supporting that sector.

Trading Dashboard

Why is this tool important for Active Traders?
Our active trader clients told us what is most important to them. They want streaming quotes, order status, and quick order entry all on one page. We created the Trading Dashboard to meet our Active Traders current needs, and to introduce an application to ensure that we can better respond to our Active Traders future needs.

2007 Direct Brokerage Award

RBC Direct Investing received Dalbar's 2007 Direct Brokerage Service Award, given to the Canadian Direct Brokerage firm providing the best overall service to their investors over the calendar year.

Dalbar Inc. is an independent third party that examines the service quality provided by the country's largest self-service brokerages. RBC was ranked on a number of factors including product knowledge, professionalism, and ability to provide value-added service. Also included in the evaluation of service is the effectiveness of e-mail communication, telephone wait times, e-mail response times, and the client's overall online experience.


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06/11/2008 09:09:22