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News Releases


RBC branch and ATM locations easier to find with new GPS and online mapping service

First North American financial institution to sign-on

TORONTO, June 4, 2008 — Accurate and up-to-date RBC branch, ATM and insurance office locations are now available on the web-based mapping and social networking site POIfriend.com. RBC is the first North American financial institution to sign-on for this service.

"We've been looking at how we can adopt new and emerging technologies to make it easier and more convenient for consumers to access RBC's quickly growing network - now the largest in Canada and expanding in the US," said James McGuire, vice-president, Online Strategy & Client Experience. "With our official listing on POIfriend.com, we're taking another big step towards helping customers access the financial advice and services they need."

Through POIfriend.com, users will be able to download an official listing of all North American RBC banking branches and ATMs, as well as Canadian insurance outlets, to the majority of GPS-enabled navigation devices. The listing, which will include location specific information such as hours of operation, ATMs with audio capability and availability of US currency, can also be printed directly from the POIfriend.com website and used for hard-copy maps and driving directions.

"Last year, RBC became the first Canadian financial institution to put its brand on GPS devices to help users locate branches and ATMs across North America," said McGuire. "Our participation with POIfriend will now allow users to customize and control RBC specific information on their GPS devices, rather than rely on its pre-loaded data. This will ensure that their information is current, precise and relevant."

RBC's official network listing can be downloaded to GPS units by visiting www.poifriend.com. POIfriend.com is the point of interest community that connects people and the places important to them. It is the first site of its kind that lets people find, create, comment, rate, share, and use Point of Interest (POI) information for GPS, maps and driving directions. POIfriend is free for all users and works with most portable GPS enabled devices. For a complete listing of compatible devices please visit POIfriend.com's FAQ at http://www.poifriend.com/faq.php#general04.

RBC is Canada's largest bank by assets and has the largest branch and ATM network with 1,153 branches and 4,051 ATMs across the country. It plans to open upwards of 110 more branches and approximately 220 ATMs across Canada by 2011. About 250 existing branches have been recently renovated with another 290 branches to be renovated in the next two years.

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For more information, please contact:
Jackie Braden, RBC, Media Relations, 416-974-2124


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06/04/2008 11:07:14