RBC branch and ATM locations easier to find with new GPS
and online mapping service
First North American financial institution to sign-on
TORONTO, June 4, 2008 — Accurate and up-to-date
RBC branch, ATM and insurance office locations are now available
on the web-based mapping and social networking site POIfriend.com.
RBC is the first North American financial institution to sign-on
for this service.
"We've been looking at how we can adopt new and emerging
technologies to make it easier and more convenient for consumers
to access RBC's quickly growing network - now the largest
in Canada and expanding in the US," said James McGuire,
vice-president, Online Strategy & Client Experience. "With
our official listing on POIfriend.com, we're taking another
big step towards helping customers access the financial advice
and services they need."
Through POIfriend.com, users will be able to download an
official listing of all North American RBC banking branches
and ATMs, as well as Canadian insurance outlets, to the majority
of GPS-enabled navigation devices. The listing, which will
include location specific information such as hours of operation,
ATMs with audio capability and availability of US currency,
can also be printed directly from the POIfriend.com website
and used for hard-copy maps and driving directions.
"Last year, RBC became the first Canadian financial
institution to put its brand on GPS devices to help users
locate branches and ATMs across North America," said
McGuire. "Our participation with POIfriend will now allow
users to customize and control RBC specific information on
their GPS devices, rather than rely on its pre-loaded data.
This will ensure that their information is current, precise
RBC's official network listing can be downloaded to GPS units
by visiting www.poifriend.com.
POIfriend.com is the point of interest community that connects
people and the places important to them. It is the first site
of its kind that lets people find, create, comment, rate,
share, and use Point of Interest (POI) information for GPS,
maps and driving directions. POIfriend is free for all users
and works with most portable GPS enabled devices. For a complete
listing of compatible devices please visit POIfriend.com's
FAQ at http://www.poifriend.com/faq.php#general04.
RBC is Canada's largest bank by assets and has the largest
branch and ATM network with 1,153 branches and 4,051 ATMs
across the country. It plans to open upwards of 110 more branches
and approximately 220 ATMs across Canada by 2011. About 250
existing branches have been recently renovated with another
290 branches to be renovated in the next two years.
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For more information, please contact:
Jackie Braden, RBC, Media Relations, 416-974-2124