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News Releases


RBC expands client appreciation program with
Asus Eee PCs

TORONTO, May 6, 2008 — RBC today announced that it is welcoming new clients who sign up for a Signature No Limit Banking account with a free Asus Eee PC. This offer is the latest addition to the bank's reward program.

"Our research shows that Canadians want their bank to show appreciation for their business, and this has been our guiding principle ever since we revamped our personal deposit account line up and included rewards such as gift cards and rebates," said Chris Barber, director, Personal Banking Accounts. "We're delighted to see more clients join RBC, and we want that growth to continue."

The Asus Eee PC was selected because it offers the convenience of online banking and internet access anywhere, anytime. "We think the Eee PC is a natural fit for people who crave convenience, bank online, and have the RBC Signature No Limit Banking account," said Mr. Barber.

To qualify for an Eee PC, individuals have from May 1, 2008 until September 12, 2008 to switch their non-RBC personal chequing account to an RBC Signature No Limit Banking account using RBC's CustomSwitch service. The account must be their main transaction account with one automatic payroll or pension deposit and two pre-authorized debits. RBC is also looking to encourage paper conservation, as customers making the account switch will also become an RBC online banking client, and pay at least one household bill online and receive electronic statements for their account records.

The RBC Signature No Limit Banking, at $13.95 a month, offers features and benefits that were only previously available with premium accounts.

In 2007, RBC introduced major changes to its personal deposit account line up to create more value for customers and express appreciation for their business. RBC changed the majority of its transaction accounts into unlimited accounts offering unlimited monthly debit transactions; added a high interest eSavings account; introduced monthly rebates to help clients reduce or eliminate their monthly account fee; and offered gift cards to thank clients for moving their accounts to RBC.

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Media contact:
Jackie Braden, Media Relations, (416) 974-2124


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05/06/2008 08:03:06