RBC expands client appreciation program with
Asus Eee PCs
TORONTO, May 6, 2008 — RBC today announced that
it is welcoming new clients who sign up for a Signature No
Limit Banking account with a free Asus Eee PC. This offer
is the latest addition to the bank's reward program.
"Our research shows that Canadians want their bank to
show appreciation for their business, and this has been our
guiding principle ever since we revamped our personal deposit
account line up and included rewards such as gift cards and
rebates," said Chris Barber, director, Personal Banking
Accounts. "We're delighted to see more clients join RBC,
and we want that growth to continue."
The Asus Eee PC was selected because it offers the convenience
of online banking and internet access anywhere, anytime. "We
think the Eee PC is a natural fit for people who crave convenience,
bank online, and have the RBC Signature No Limit Banking account,"
said Mr. Barber.
To qualify for an Eee PC, individuals have from May 1, 2008
until September 12, 2008 to switch their non-RBC personal
chequing account to an RBC Signature No Limit Banking account
using RBC's CustomSwitch service. The account must be their
main transaction account with one automatic payroll or pension
deposit and two pre-authorized debits. RBC is also looking
to encourage paper conservation, as customers making the account
switch will also become an RBC online banking client, and
pay at least one household bill online and receive electronic
statements for their account records.
The RBC Signature No Limit Banking, at $13.95 a month, offers
features and benefits that were only previously available
with premium accounts.
In 2007, RBC introduced major changes to its personal deposit
account line up to create more value for customers and express
appreciation for their business. RBC changed the majority
of its transaction accounts into unlimited accounts offering
unlimited monthly debit transactions; added a high interest
eSavings account; introduced monthly rebates to help clients
reduce or eliminate their monthly account fee; and offered
gift cards to thank clients for moving their accounts to RBC.
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Media contact:
Jackie Braden, Media Relations, (416) 974-2124
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