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RBC commemorates World Water Day with new RBC Letter: "The Blue Planet"

TORONTO, March 20, 2008 — To commemorate World Water Day on March 22, RBC has published its first RBC Letter for 2008, "The Blue Planet", which gives an overview of the water issues facing the globe today.

RBC Letter has been examining topics related to natural resources and the environment since 1944 and has been a venerated essay series produced by RBC since 1920. It is read by people around the world and had a circulation of more than 600,000 when it was produced in print. The Letter has been available on the Internet since 1998.

RBC announced its interest in water with the launch of the RBC Blue Water Project in October, 2007, a 10-year, $50 million grant program to support projects dedicated to water conservation, watershed protection, access to clean drinking water, and other fresh water-related issues in Canada and around the world.

In February 2008, RBC convened an advisory panel of international water experts to help the company develop a strategic approach for its Blue Water Project activities and recommend key program eligibility and assessment criteria.

The criteria for the "Leadership Grants" component of the RBC Blue Water Project will be made public through rbc.com on Earth Day, April 22, 2008, and proposals will be accepted after that time. Criteria for the "Community Action Grants" component will be made public in June, 2008. Under the RBC Blue Water Project, the company has already committed $10 million to the ONE DROP Foundation and $500,000 to Tides Canada for its Great Bear Rainforest initiative in British Columbia.

The Blue Planet can be found at www.rbc.com/responsibility/letter/february2008.html.

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Media contact:
Jackie Braden, Media Relations, RBC,
(416) 974-2124


 



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03/20/2008 09:47:15