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News Releases


Canadians can apply to become Vancouver 2010 Olympic Torchbearers through Coca-Cola and RBC

Coca-Cola and RBC to deliver programs to build healthier individuals and create a better Canada

Vancouver, BC, November 21, 2008 — Canadians who commit to live more active, environmentally friendly lives or who are inspired to create a better Canada could win a once-in-a-lifetime opportunity to carry the Olympic Flame through 2010 Olympic Torchbearer programs run by Coca-Cola and RBC. The 2010 Olympic Torch Relay will begin its national journey towards the Vancouver 2010 Olympic Winter Games on October 30, 2009. Canadians interested in becoming one of the lucky 12,000 torchbearers will have several opportunities to apply beginning today at rbc.com/carrythetorch and icoke.ca.

"Running with the Olympic Torch in your hand and the Olympic Spirit in your heart is a feeling like no other," said John Furlong, Chief Executive Officer, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). "Torchbearers from all corners of Canada and all walks of life will unite the country in the lead up to the Vancouver 2010 Olympic Winter Games. Together with our partners Coca-Cola and RBC, we invite all Canadians to participate - either through applying to be a torchbearer or by joining the celebration as the relay crosses this great country."

Coca-Cola and RBC, the relay's presenting partners, have made significant contributions that enable the torch relay to make its journey around Canada. Holding the exclusive rights for the public Olympic Torchbearer application programs, they have developed nation-building initiatives that give Canadians a chance to become a torchbearer:

Coca-Cola Torchbearer Program
Coca-Cola will encourage Canadians to "Live Olympic on the Coke Side of Life" by selecting torchbearers who demonstrate a commitment to embodying the spirit of the Olympic Games and taking positive action around living actively, protecting the environment and the creation of a more positive reality.

"Coca-Cola will encourage Canadians to "Live Olympic on the Coke Side of Life" by selecting torchbearers who demonstrate a commitment to active living and sustainability. Simply put, our motto will be live active, live green," said Nicola Kettlitz, General Manager, Coca-Cola Olympic Project Team. "Coca-Cola hopes to inspire people to take positive action and make a difference in their communities by demonstrating our commitment to active living and sustainability - and recognizing those who are dedicated to pursuing positive change in these two areas."

Examples of how the public can "Live Olympic:"

Sogo Active (youth ages 13-19): Sogo Active aims to harness the excitement of the Olympic Flame by igniting a passion for physical activity among Canadian youth. The program is unlike any other youth fitness initiative as it gives young Canadians the tools to design, change and control their own individual get active plan. The program is a Coca-Cola initiative, executed by ParticipACTION, through intensive consultation with leading Canadian physical activity experts, teenagers and a broad network of provincial, territorial, Aboriginal and community-based organizations. Sogo Active is a $5 million, five-year initiative.

Coca-Cola will award torchbearer spots to teenagers who join Sogo Active and demonstrate a commitment to adopting an active lifestyle. For more information, visit sogoactive.com

icoke.ca (all Canadians over 13-years-old): Canadians who demonstrate, through active living and environmental sustainability, that they have made a commitment to the Olympic values of excellence, fairness, respect, personal growth, leadership and peace.

Coca-Cola will also reward Canadians who are setting examples in their communities in areas such as water conservation, recycling and energy conservation - efforts that mirror what Coca-Cola seeks to do in its business, as part of its goal to support sustainable communities wherever the company does business. For more information, visit icoke.ca.

RBC Torchbearer Program
RBC is inviting all Canadians to "Help Create a better Canada" by simply sharing, online, their personal pledge to do something small or large in their daily lives that will make Canada an even better place to live. Canadians who make their pledge online at rbc.com/carrythetorch will automatically have a chance to become a 2010 Olympic Torchbearer.

Whether it's a pledge to volunteer at the local rink, help out at a food bank, drive less often to work or clean up a nearby river bank, making a pledge at rbc.com/carrythetorch allows Canadians to nominate themselves for a chance to carry the Olympic Torch.

More than 55,000 employees, 1,200 branches and offices across Canada will help bring the Olympic Spirit to every community. "RBC is proud to bring the 2010 Olympic Torch Relay to millions of people in hundreds of communities across the country," said Jim Little, RBC Chief Brand and Communications Officer. "By asking Canadians to create a better Canada, we will harness the energy of the Olympic Games to become a powerful legacy and positively influence the lives of all Canadians."

About the 2010 Olympic Torch Relay
Olympic Torchbearers will run in over 1,000 communities and places of interest. To ensure the Olympic Flame is shared with as many Canadians as possible, and to reach the greatest number of communities, the torch relay will run in populated centres and communities, and will be transported in between communities.

Additional details about the Olympic Torchbearer programs will be announced in the coming months. In the meantime, interested individuals can find additional information at icoke.ca and rbc.com/carrythetorch.

Extensive additional torch relay media materials, including maps, videos, audio files and backgrounders are available in the media centre at www.vancouver2010.com.

- 2010 -

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com for further details on programs and schedules.

Coca-Cola and the Olympic Movement
The Coca-Cola Company has been associated with the Olympic Games since 1928 and is the longest continuous corporate supporter of the Olympic Movement. Through the Olympic Games, Coca-Cola encourages people to create their own path of "positivity" in everyday life by believing that anything is possible. The Company's sponsorship supports National Olympic Committees in more than 200 countries to help athletes train and compete. The Coca-Cola Company is the exclusive non-alcoholic beverage provider to the Olympic Games through 2020. For information on Coca-Cola's Vancouver 2010 Olympic Torchbearer programs go to www.icoke.ca or www.sogoactive.com.

RBC and Amateur Sport
As part of our commitment to helping create a better Canada, RBC sponsors amateur sport, from grassroots programs in local communities to national sport associations that support the development of amateur athletes who compete at home and abroad. Canada's longest-standing supporter of the Canadian Olympic Team since 1947, RBC continues its sponsorship through the Vancouver 2010 Olympic and Paralympic Winter Games and is proud to bring the Olympic Spirit to communities across Canada as co-presenting sponsor of the Vancouver 2010 Olympic Torch Relay. RBC is also a premier sponsor of Hockey Canada, the Canadian Snowboard Team, the Canadian Freestyle Ski Team, Athletics Canada and the Canadian Paralympic Committee. Visit www.rbc.com/sponsorship.

- 2010 -

Media Contacts

Kirsten Mihailides
Manager, Public Affairs & Communications
604.247.5446 kmihailides@na.ko.com

Chethan Lakshman
Director, Corporate Communications
416.974.9463 chethan.lakshman@rbc.com

Katie Green
VANOC Communications
604.403.2473 katie_green@vancouver2010.com

Sebastien Theberge
VANOC Communications
604.403.2261 sebastien_theberge@vancouver2010.com


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11/21/2008 14:51:08