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Create an investment portfolio on your terms

RBC Direct Investing gives clients a one per cent cash incentive

TORONTO, September 4, 2008 — RBC Direct Investing is bringing back its one per cent cash incentive to reward do-it-yourself investors.

Existing and new clients who transfer a minimum of $25,000 in cash or securities from an outside investment dealer into a new or existing account held at RBC Direct Investing can qualify to receive one per cent of that amount in cash, deposited into their RBC Direct Investing account.

"The first time we offered this cash incentive in the fall of 2006, we attracted long-term satisfied clients," said Doug Coulter, president and CEO, RBC Direct Investing. "With our site redesign earlier in the year and the recent introduction of Model Portfolios, we believe that do-it-yourself investors have even more to be excited about. And if clients choose to invest with RBC Direct Investing, then we are going to invest in them, and this cash incentive is just one way to do that."

The limited time offer is designed to reward clients for transfers completed between September 2 and November 28, 2008, up to a maximum of $2,500 per account, or $10,000 per client. In addition, clients will be reimbursed up to $125 in transfer fees when they move their investments to RBC Direct Investing.

Over the past three years, as part of an aggressive strategy by RBC Direct Investing to provide do-it-yourself investors with greater value and rewards for their business, clients have seen a surge of enhancements to the online investing site as well as the introduction of lower priced mutual funds from RBC Asset Management. RBC Funds - Series D is a mutual fund purchase option with low management expense ratios (MERs) designed for the self-directed investor. Exclusive to RBC Direct Investing clients, Series D Funds in their first year have provided clients with substantial savings compared to the average Canadian mutual fund.

Independent rating agency, Dalbar Inc. selected RBC Direct Investing for its 2007 Direct Brokerage Service Award, rating it number #1 overall for customer service among discount brokers in Canada, a trend continued in the first two quarters of 2008.

For complete terms and conditions of the one percent cash incentive offer visit www.rbcdirectinvesting.com/bonus.

About RBC Direct Investing
RBC Direct Investing, one of Canada's leading discount brokers, is a wholly owned subsidiary of Royal Bank of Canada, providing leading-edge tools and resources for investors who prefer to manage all or a portion of their investment portfolio. Clients have access to their investments 24/7 online or by phone and can choose from a broad range of investment products including stocks, bonds, GICs, T-bills and over 2,500 mutual funds. Clients can qualify for trade commissions as low as $6.95 flat (www.rbcdirectinvesting.com/lowtrades) and have exclusive access to over 40 Series D RBC Funds across a variety of asset classes with lower management expense ratios starting from 0.68 per cent (www.rbcdirectinvesting.com/seriesd). Independent rating agency, Dalbar Inc. selected RBC Direct Investing for its 2007 Direct Brokerage Service Award, rating it number #1 overall for customer service among discount brokers in Canada, a trend continued in the first two quarters of 2008. Visit our website at www.rbcdirectinvesting.com.

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Media contact:
Beja Rodeck, Director, RBC, Media Relations, (416) 974-5506


 



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09/11/2008 09:22:01