RBC Rewards to become even more rewarding
More choice, more partners, more products & more travel
than ever
TORONTO, October 2, 2007 — RBC's highly successful
RBC Rewards program is expanding to give its cardholders even
more rewards. These include new experiences, retail partners,
gift certificates, and exclusive "financial rewards".
"RBC Rewards cardholders have been telling us they
want to use their points to make payments against other RBC
products and we listened," said Cathy Honor, head, Cards
and Payment Solutions. "RBC Rewards points can now be
used to redeem points against payments to Royal Credit Line,
personal loans, or even RBC Homeline plans. This is in addition
to the Registered Retirement Savings Plans (RRSP) and Registered
Education Savings Plans (RESP) options we introduced in 2003."
Also new this fall from RBC Rewards are:
- Over 20 "RBC Experiences" - including spa treatments,
wine tasting and skydiving.
- Toyota gift certificates that can be redeemed for parts,
service, buying or leasing a vehicle, even an energy efficient
hybrid - at over 235 dealers across Canada.
- Cadillac Fairview Shop! cards - a mall card that
can be used at any store within Cadillac Fairview's 29 shopping
malls in Canada.
"We are committed to giving our clients the widest
range of possibilities whether they're collecting experiences,
memories or merchandise," added Honor. "RBC Rewards
was already the most flexible and generous program of its
kind in Canada. With these new choices our clients truly benefit
from one stop reward shopping."
The new redemption options are being added to the popular
core travel rewards which include flights, cruises, tours,
hotel accommodations, and car rentals. RBC Rewards earned
on RBC's premium Visa travel card— Platinum Avion—
provide consumers with even more value— in some cases
more than twice as much— when redeemed for air travel.
Points can also be converted to British Airways Executive
Club Miles and Cathay Pacific Asia Miles, or redeemed for
travel on virtually any airline worldwide with no blackout
periods and no seat limitations.
In addition to travel, the RBC Rewards program already includes
over 280 brand name merchandise and items, and a full range
of gift certificates and cards from some of Canada's best
known retailers such as Hbc, Future Shop, Starbucks and Home
Hardware.
One RBC Rewards point is earned for every one dollar charged
to a RBC Visa Platinum Avion, Gold Preferred, Platinum Preferred
and Classic II Visa cards. For further information about RBC
Rewards, please visit www.rbcroyalbank.com/cards/rbcrewards.
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Media contact:
Judi Levita, (416) 974-8810
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