RBC Insurance wins BISA Award of Excellence
Company recognized for innovation in bank insurance distribution
MISSISSAUGA, ON, March 14, 2007 — RBC Insurance has
been selected as the winner of the 2006 Large Institution
Program of the Year Award by the Bank Insurance and Securities
Association (BISA). RBC Insurance won this Award of Excellence
for innovation and leadership in providing 13 million Canadian
RBC customers with insurance advice, choice and solutions.
"RBC Insurance is proud to achieve this recognition,
which is a testament to our bank insurance leadership and
innovation," said Neil Skelding, president and CEO, RBC
Insurance. "We are focused on providing Canadians with
greater choice in terms of where and how they can access insurance
products and services, by opening new retail insurance branches,
increasing our online and telephone options and offering general
insurance advice through bank branches."
Authorized insurance products, such as mortgage, loan and
travel insurance, are offered in over 1,100 RBC bank branches.
Due to Canadian Bank Act restrictions, RBC Insurance cannot
distribute a full range of insurance products through the
RBC bank branch network. Instead, the company has utilized
new distribution channels to offer clients greater access
to insurance choices.
"This client-centred approach provides RBC clients and
other consumers with innovative insurance distribution options
for getting insurance advice, reviewing their individual insurance
needs and buying insurance products in the way that is most
convenient for them," said Louise Mitchell, head, Bank
Insurance Distribution, RBC Insurance.
The annual BISA awards celebrate program achievements based
on an institution's market, size and mission. Winners are
chosen on the basis of excellence and leadership within the
bank insurance and securities industry. RBC Insurance was
chosen from over 15 North American institutions that made
it to the final round of the awards process. RBC Insurance
received its award at the BISA Annual Convention on March
About the Bank Insurance and Securities Association (BISA)
The Bank Insurance and Securities Association (BISA) is North
America's leading trade association dedicated to serving the
needs of those responsible for marketing securities, insurance
and other investment and risk management products through
commercial banks, trust companies, savings institutions and
credit unions. The membership includes financial institutions
of all sizes, their broker/dealer, insurance, and mutual fund
subsidiaries, and firms providing products and/or services
to support these operations. For additional information about
the annual BISA Awards of Excellence, the qualifications of
winners, and the selection process go to www.bisanet.org/membership/bisa_awards.html.
About RBC Insurance
RBC Insurance provides a wide range of creditor, life, health,
travel, home, auto and reinsurance products and services to
more than five million clients in Canada, the U.S. and internationally.
These products and services are offered through a wide variety
of distribution channels, including the telephone, independent
brokers, travel agents, a proprietary sales force and the
Internet. More information is available at www.rbcinsurance.com.
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