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RBC Direct Investing celebrates new name and online enhancements
with cash incentive for clients
Direct investors who transfer in assets can earn one per
cent cash
TORONTO, October 2, 2006 — RBC Financial Group's
direct investing company RBC Direct Investing (formerly known
as RBC Action Direct) is offering direct investors a one per
cent cash incentive if they transfer a minimum of $25,000
in cash or securities from an outside investment dealer into
a new or existing account held at RBC Direct Investing. The
incentive offer marks the launch of a new name for the RBC
company - effective September 30, 2006 - and new enhancements
and features to its online site.
The limited time offer will reward clients with a one per
cent cash incentive for transfers completed between October
2 and November 30, 2006, up to a maximum of $2,500 per account,
or $10,000 per client. In addition to the cash incentive for
these transfers, clients will be reimbursed with up to $125
in transfer fees when they move their investments into RBC
Direct Investing, and the annual administrative fee for registered
accounts with a market value of $25,000 or more will be waived.
"We believe that if our clients are investing with us,
it's important for us to invest in them," said Doug Coulter,
president and CEO of RBC Direct Investing. "Specifically,
we have developed a number of new service enhancements and
features, to coincide with the official launch of our new
name, which more clearly describes the services we provide.
We are inviting both new and existing RBC clients to see what
we have to offer and to give them an opportunity to grow their
portfolio with us."
RBC Direct Investing's site enhancements provide more information,
and better tools, including:
- real time account positions and cash balances along with
the ability to view account total value and gains or losses
in real-time
- level two quotes for active traders allowing them to view
how many shares are available at prices below the highest
bid or shares offered for sale above the lowest asking price
for the NASDAQ,TSX and the TSX venture exchanges
- an Online Security Guarantee providing a 100 per cent
guarantee to fully reimburse clients for direct losses from
their RBC Direct Investing accounts as a result of unauthorized
online transactions.
More improvements in accessibility and functionality will
be introduced later this fall including:
- a stock insight tool to provide fundamental stock research,
analysis and comparisons
- a multiple quotes page where you can view streaming quotes
for up to 15 stocks on one page
- a technical analysis tool that charts technical patterns
and presents the results in an easy to understand format.
"Our clients rely on us for support to become more successful
and confident investors," added Coulter. "We're
focused on constantly improving their direct investing experience
and providing clients with fast, safe, reliable and convenient
service. This is a very exciting time in our history and will
further differentiate us as industry leaders - both in the
eyes of our existing clients, and potential clients."
For more information about RBC Direct Investing's products
and services, as well as the cash incentive offer, visit:
www.rbcdirectinvesting.com.
About RBC Direct Investing
RBC Direct Investing, one of Canada's leading discount brokers,
is a wholly owned subsidiary of Royal Bank of Canada and a
member of CIPF. RBC Direct Investing provides a broad range
of investment products, tools and resources for investors
who prefer to manage all or a portion of their investment
portfolio. Clients have access to their investment 24/7 online
or by phone and can choose from a broad range of investment
products including stocks, bonds, GICs, T-bills and over 2,500
mutual funds. Visit our website at www.rbcdirectinvesting.com.
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Media contact:
Kathy Bevan, Media Relations, (416) 974-8810
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