RBC Financial Group
RBC Home | Search | Site Map | Contact Us | Legal Terms | Français  
Other RBC Sites:
Banking Investments Insurance Capital Markets
» Corporate Profile
» Corporate Governance
» History
» Investor Relations
Media Newsroom
 News Releases
 Editorial Edge
 RBC Executive Profiles
 Speeches
 RBC Facts
 RBC CASH Index
 Special Reports
 Multimedia
 Events Calendar
» Economics
» Publications
» Corporate Responsibility
» Careers
» Donations
» Sponsorships
» The Environment
» Become a Vendor
» Become an Employee
» Make a Complaint

Special Reports

 

RBC survey indicates potential slowdown in home buying

A change is going to come, homeowners likely to sit tight

TORONTO, March 6, 2006 — With buying intentions at their lowest level since 2000, a new RBC study indicates a potential change in the Canadian home buying landscape.

According to RBC Royal Bank's 13th Annual Homeownership Survey, overall intentions to buy a home in the next two years remain the same as 2005 at 29 per cent. However, the market could be softening with those who are "very likely to buy" at 10 per cent. This is down from 13 per cent last year and is the lowest it has been in over five years. Additionally, the number of Canadians who expect to purchase a home in the next six months now sits at eight per cent, down from 10 per cent last year.

"This year's results are a definite change from what we witnessed over the last five years," said Catherine Adams, RBC Royal Bank's vice-president, Home Equity Financing. "The intention to buy is still evident, but the intensity to do so is nowhere near as great."

While the change in outlook could be due to a natural slowing from recent record home-buying seasons, combined with an exhaustion of pent-up demand by previous first-time buyers who are now in homes, the survey reveals another explanation for how Canadians are making decisions about home purchases. Seventy per cent (versus 54 per cent last year) believe mortgage rates will be higher next year. If mortgage rates are to rise, more than half (56 per cent) of mortgage holders aren't overly concerned because they have fixed rate mortgages, while 27 per cent say they will probably make changes such as locking into a fixed rate mortgage or splitting between fixed and variable.

"Considering the flurry of activity we've seen over the last few years, it's likely that those who made their purchases prefer to stay put and perhaps lock in their mortgages while interest rates remain affordable," added Ms. Adams. "The overwhelming preference among those who are planning to buy is to move up to a larger home, indicating the majority may be thinking and planning for the longer term."

The RBC survey also notes the following about Canada's potential homebuyers:

Regional Differences
The only part of the country most likely to see increased home buying activity is Atlantic Canada where those "very likely to purchase" increased to 14 per cent from eight per cent. Focusing on very likely to buy intentions, Alberta holds steady from last year at 18 per cent. But the numbers have decreased in other regions with British Columbia going from 16 per cent to 11 per cent; Saskatchewan and Manitoba going from 12 per cent to 10 per cent; Ontario from 14 per cent to 10 per cent; and Quebec moving to seven per cent from 11 per cent last year.

Owners versus Renters
Further proof that those who bought during the recent flurry of activity are more likely to settle in for a while is that twice as many renters than owners (15 per cent versus eight per cent) are very likely to purchase a home within the next two years. Last year, 20 per cent of renters versus 10 per cent of owners were very likely to purchase a home.

Housing Type Preferences
Detached homes were the choice of 71 per cent of Canadian homebuyers. This was followed by condominium/loft at 12 per cent; townhouses at eight per cent; and semi-detached homes at four per cent. Atlantic Canadians are the most likely to prefer detached homes (90 per cent) while Albertans are the most likely to prefer condos (19 per cent). Those age 35-44 are the most likely of any age group to buy detached homes while Canadians over age 55 are among the most likely to be looking at condominiums (19 per cent).

Popularity of trading up
For homeowners who are planning to purchase a home in the next two years, trading up is still the most popular reason for a pending move. In fact, there was an increase in the number of people who prefer a bigger home (51 per cent versus 46 per cent in 2005) and a decrease in the number of people thinking of a same size (28 per cent versus 32 per cent) or smaller home (20 per cent versus 22 per cent). Potential buyers age 25 to 34 are the most likely to buy a bigger home (75 per cent) while those over age 55 were the most likely to downsize (56 per cent).

New Homes versus Resale
For those buying, resale purchase intentions jumped to 74 per cent, an 11 per cent increase over last year. The youngest homebuyers, age 18 to 24, are the most likely to prefer new homes (30 per cent) while those age 25-34 are the most likely to purchase resale property (76 per cent).

The housing industry is a key economic indicator and consumer confidence barometer for the Canadian economy. The total value of home construction, purchases, and renovations is forecasted to be approximately $500 billion for 2006.

RBC is the largest residential mortgage lender in Canada with more than
$91 billion in loans outstanding in 2005 and over 15 per cent of the Canadian mortgage market. As the country's number one source of financial advice on home ownership, consumer surveys are one way in which RBC provides insight to Canadians about the marketplace in which they live.

These are some of the findings of an RBC Financial Group poll conducted by Ipsos-Reid between January 18 and 24, 2006. The online survey is based on a randomly selected representative sample of 2,001 adult Canadians. With a representative sample of this size, the results are considered accurate to within ± 2.2 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

  Nat BC AB SK/MB ON QC AT
Own A Home
66%
65%
71%
74%
67%
62%
65%
Percentage of Homeowners Who Have a Mortgage
60%
59%
58%
65%
61%
61%
57%
Owners and Renters Very Likely to Purchase a Home in the Next Two Years
10%
11%
18%
10%
10%
7%
14%
Believe Mortgage Rates Will Be Higher in One Year's Time
70%
72%
72%
65%
69%
67%
75%
Current Homeowners with Fixed Rate Mortgages
56%
52%
50%
54%
61%
50%
59%
Mortgage Holders Likely to Make Changes if Interest Rates Rise in the Next Year
27%
27%
28%
32%
24%
35%
25%
Homebuyers Planning to Purchase a Detached Home
71%
65%
66%
67%
71%
73%
90%
Plan to Buy a Bigger Home
51%
46%
53%
51%
52%
50%
58%
Plan to Buy Resale Home
74%
79%
76%
69%
73%
72%
73%
Plan to Buy a New Home
26%
21%
24%
31%
27%
28%
27%

About RBC Financial Group
Royal Bank of Canada (TSX, NYSE: RY) uses the initials RBC as a prefix for its businesses and operating subsidiaries, which operate under the master brand name of RBC Financial Group. Royal Bank of Canada is Canada's largest financial institution as measured by market capitalization and assets, and is one of North America's leading diversified financial services companies. It provides personal and commercial banking, wealth management services, insurance, corporate and investment banking, and transaction processing services on a global basis. The company employs approximately 70,000 full and part-time employees who serve more than 14 million personal, business and public sector clients through offices in North America and some 30 countries around the world. For more information, please visit www.rbc.com.

- 30 -

Media contacts:
Judi Levita, RBC Financial Group, (416) 974-8810
John Wright, Ipsos-Reid, (416) 324-2900

For full tabular results, please see the Ipsos-Reid website at www.ipsos.ca.

 

Jump To
Ipsos-Reid Survey
(pdf, 8pages, 236Kb)
National
British Columbia
Alberta
Prairies
Ontario
Greater Toronto Area
Quebec
Atlantic


Take Action
  Contact a member of the Media Relations Team


In the News
  Canadians not buying into snow tires: RBC Insurance survey (08.11.18)
  Twelve students awarded RBC Royal Bank scholarships for new Canadians (08.11.17)
  RBC Hedge 250 Index® returned -5.40 per cent in October 2008 (08.11.14)
  More >>


Related Links
  Quarterly Information
  RBC at a Glance
  RBC Letter
  RBC CASH Index
  About RBC


  Special Reports
 
  RBC survey finds homebuying intentions hold steady (08.10.29)
 
03/06/2006 21:25:25