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Southeastern consumer confidence takes a hard hit in 2005
Pessimism clouds formerly sunny southeast, views fall in
line with national average
| Southeastern CASH INDEX |
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Topline
results (pdf 9 pages, 24
kB) |
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RBC
CASH Charts (pdf 1 page,
25 kB) |
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All
Indices (pdf 1 page, 11 kB) |
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Raleigh, N.C., January 23, 2006 — Battered by
hurricanes and subsequently plagued by high fuel costs, Southeastern
residents' consumer confidence took a precipitous drop in
the second half of 2005, according to the RBC Southeastern
CASH Index (Consumer Attitudes and Spending by Household)
commissioned by RBC Centura.
During the first six months of the year, consumers along
the South Atlantic Seaboard (Florida, Georgia, South Carolina,
North Carolina and Virginia) had a more positive outlook than
the nation. However, following hurricanes Katrina and Rita,
confidence in local economies eroded. Now, Southeastern residents
mirror national opinions about the economy, with only 33 percent
reporting they believe the country is headed in the right
direction.
"The increased pessimism about the regional economy
has offset more robust consumer confidence in the Southeast
over the first six months of the year," said Craig Wright,
RBC vice president and chief economist.
Over the last six months of 2005, consumer confidence in
the Southeast experienced declines in all areas measured by
the CASH Index, and opinions about job security and the regional
economy's future fell below levels reported nationally.
"This is an intriguing development considering the strength
of local economies and that the Southeast was leading the
nation in consumer confidence only 12 months ago," said
Wright.
The CASH Index is a composite measure of national consumer
attitudes toward the state of local economies, personal financial
situations, savings and investment and job security. The recent
six-month analysis includes a focused look at the Southeast
- Georgia, Florida, North Carolina, South Carolina, Virginia
- where RBC Centura serves clients through its retail and
commercial banking network.
"After seeing the devastation that hurricanes caused
last fall, it's understandable that residents along the South
Atlantic Seaboard are concerned about the long-term impact
the on the regional and national economy," said Scott
Custer, RBC Centura CEO. "The Southeastern CASH Index
shows that residents' expectations for the future economy
have dropped below anemic national levels."
The overall RBC CASH Index is broken down to include four
sub-indices: the RBC Current Index (measuring attitudes
toward the present strength of local economies and personal
financial situations); the RBC Expectations Index (measuring
confidence in future economic prospects); the RBC Investment
Index (measuring consumers' attitudes toward spending
and saving for the future); and the RBC Jobs Index
(measuring attitudes about job security and experiences with
job loss).
| 2005 January - December |
Southeast
Jan - June
2005
|
National
Jan - June
2005
|
Southeast
July - Dec.
2005
|
National
July - Dec.
2005
|
| RBC CASH Index |
101.0
|
83.9
|
74.0
|
74.8
|
| RBC Current Conditions Index |
112.3
|
91.7
|
96.5
|
90.1
|
| RBC Expectations Index |
70.8
|
55.4
|
16.6
|
28.4
|
| RBC Investment Index |
100.4
|
86.3
|
86.1
|
81.8
|
| RBC Jobs Index |
123.7
|
114.6
|
114.5
|
116
|
Baseline of January 2002 = 100
RBC CASH Index Southeastern highlights for the 12-month period
include:
- One-third (33%) of Southeastern residents feel the country
is headed in the right direction.
- One quarter (25%) of respondents rate their current local
economy as strong (6-7 based on a seven-point scale); nationally,
one-in-five (21%) rate their local economy as strong.
-
o Subgroups in the Southeast most likely to rate the current
local economy as strong include men age 45 or older (34%),
college degree holders (32%), those with a total household
income of $75,000 or more (37%), and individuals who feel
the country is headed in the right direction (40%).
- One quarter (24%) of Southeastern residents feel their
local economy will be stronger six months from now - a substantial
drop-off compared to the nearly one-third (31%) of Southeasterners
confident in the future of the economy in the January -
June 2005 period.
- Southeasterners with a more pessimistic
outlook for the future of the local economy include those
with a high school education or less (32% weaker), men without
a college education (40% weaker), rural residents (35% weaker),
those with a household income less than $25,000 (33% weaker),
and those who feel the country is on the wrong track (34%
weaker).
RBC CASH Index
The RBC CASH Index is a monthly national survey of consumer
attitudes on the current and future state of local economies,
personal financial situations, savings, and confidence to
make large investments. The CASH Index is benchmarked against
a baseline score of 100, assigned in January 2002 when the
Index was introduced. The CASH Index is conducted by Ipsos
Public Affairs. Results in this report include combined interviews
of monthly surveys from July 2005 to December 2005. National
results include 6004 total interviews and have a margin of
error of +/- 1.3 for all adults. The Southeast regional results
by RBC Centura include 908 total interviews with a margin
of error of +/- 3.3 for all adults. The Southeast region covers
interviews in Florida, Georgia, North Carolina, South Carolina
and Virginia.
RBC Centura
RBC Centura offers a wide range of financial services and
advice, including a complete line of banking, investment,
loan, mortgage, life insurance, and other services, to individuals,
businesses and public institutions throughout the Southeast.
RBC Centura's multifaceted customer access network includes
more than 270 full-service banking centers, an extensive ATM
network, and telephone and Internet banking. In addition,
RBC Centura offers builder finance products through its RBC
Builder Finance division. According to the Federal Reserve,
RBC Centura is the 50th largest U.S. commercial bank as of
June 2005. RBC Centura Banks, Inc., is a wholly owned subsidiary
of Royal Bank of Canada (RBC) (NYSE, TSX: RY). Additional
information about RBC Centura may be found at www.rbccentura.com.
- 30 -
For more information:
Kristen Doherty/RBC Centura
(919) 788-6076
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