1960 - 1979

On April 1, 1968, with bank president Earle McLaughlin aboard, Montreal radio station CJAD aired Royal Bank's first traffic report from a helicopter purchased by the bank as a public service. These daily traffic reports were just one facet of the revolution in bank advertising.

In September 1967, Royal Bank broke tradition and began advertising on television. The above cartoon promoted Termplan Loans - a shipwrecked sailor approached his bank manager about "floating" a loan. The bank estimated that this commercial reached fourteen million viewers in its first week.