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About RBC > History > Celebrating Our History > Our Recent Past > Establishing Our Course for the Future

Our Recent Past

2010 - Our new trading floor in Hong Kong
2010 - Our new trading floor in Hong Kong
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Establishing Our Course for the Future

This period has been one of business expansion where we not only broadened our expertise in all areas of consumer and corporate financial services, but made inroads geographically.

Virtually all of our businesses - across retail banking, capital markets, wealth management, investor and treasury services and insurance - established leadership positions, despite an increasingly crowded and competitive marketplace.

Our performance over time has proven the value of our diversified business mix, strong risk management practices and client focus.

We have set the course for the decade ahead by establishing three strategic goals:

  1. In Canada: to be the undisputed leader in financial services.
  2. Globally: to be a leading provider of capital markets and wealth management solutions.
  3. In targeted markets: to be a leading provider of select financial services complementary to our core strengths.

These three goals reflect a growing number of opportunities for Royal Bank that leverages the capabilities, reach and strong client offering we have built over time.

Our confidence comes from the strength of the franchise we have built. Our longstanding leadership in our home market of Canada has provided us with a strong foundation to build on, both domestically and selectively in the U.S. and international markets. Our dedicated employees earn the right every day to be our clients' first choice by delivering trusted advice to help our clients achieve their financial goals.

By continuing to build on these competitive strengths, we will deliver on our commitment to always be a top-performing diversified financial institution.


Establishing Our Course for the Future

2010 - Our new trading floor in Hong Kong


Did You Know


We opened our first international office in Hamilton, Bermuda, under our original name, Merchants' Bank of Halifax.