Free The Children

Helping Youth Create Change

Youth have power: The power to learn, the power to care, the power to grow. And they have the power to create change! That's why RBC and Free The Children have teamed up to help give Canadian youth the tools they need to create the change they want to see in the world.

Through inspirational events like We Day and educational programming like We Act, we are helping to empower young Canadians to make the world a better place. And the impact they are having is simply amazing!


We Day

350,000+ students inspired We Day events take place in 9 cities across Canada each year

We Create Change

$2,000,000+ raised Each year the We Create Change program raises money for 1 of the 5 pillars within the Free The Children's Adopt a Village model.

Free The Children Virtual Debit

$100,000+ donated through the RBC Free The Children Virtual Debit Card since 2013. RBC makes a donation for every purchase made.

Change In Action

Celebrating We Day

We Day is an annual event that celebrates and inspires change. Every year, this event helps motivate, educate and empower young Canadians to make a difference locally and globally. As National Co-Title Sponsor, RBC helps bring We Day to 9 cities across Canada and we are continually blown away by the excitement and energy each event brings to the communities we're in.

We Day Photo Gallery

We Day Events

Date Event City Venue
October 1, 2015 We Day Toronto Toronto Air Canada Centre
October 21, 2015 We Day Vancouver Vancouver Rogers Arena
October 27, 2015 We Day Alberta Calgary Scotiabank Saddledome
November 10, 2015 We Day Ottawa Ottawa Canadian Tire Centre
November 16, 2015 We Day Manitoba Winnipeg MTS Centre
November 27, 2015 We Day Atlantic Canada Halifax Scotiabank Centre
February 22, 2016 We Day Montreal (English) Montreal Théâtre St-Denis
February 23, 2016 We Day Montreal (French) Montreal Théâtre St-Denis
March 2, 2016 We Day Saskatchewan Saskatoon Sask Tel Centre

We Create Change

Little Things Do Add Up We Create Change is a massive coin drive in support of Adopt a Village model, Free The Children’s holistic and sustainable development model. Collect coins as an individual, with your class or other group and help empower communities to transform their tomorrow.

It All Adds Up

It All Adds Up

We want to help kids feel empowered with the knowledge, skills and confidence they need to make smart everyday financial decisions and work toward their goals. But we know it's not easy to incorporate financial education into everyday lessons.

That's why we've put together tools to help teach personal finance through practical learning. It's called
It All Adds Up because all those day-to-day choices we make, big and small, do add up and set the course for our future.

With the right tools and a little courage, students will be empowered to make sound financial decisions that make an impact on themselves, their community and the world.

Get To Know The We365 App

Get To Know The We365 App

We365 is a digital community that helps youth make positive change in our world every day of the year. This FREE mobile app and website allows kids to connect around issues, find and get involved in causes they care about, and easily track and record volunteer hours.

As kids create change through the app, RBC will help too, by providing small, relevant financial lessons and advice tips that can be used – and ultimately help create even more of an impact!

Free The Children Virtual Visa Debit

Free The Children Virtual Visa Debit

The Free The Children Virtual Visa Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.

We've nicknamed it "The Card That Cares" because RBC donates a portion of every purchase made through the card to support Free The Children in creating a positive change in the world.

RBC Scholarships

RBC Scholarships

The RBC Students Leading Change Scholarship program provides $150,000 in scholarships to 15 of Canada's most civic-minded students in three categories:

  • Graduating High School or CEGEP
  • First Undergraduate Degree or Diploma
  • And Second Degree or Diploma

In addition to the monetary scholarships, 6 Me to We Trips are awarded to student applicants.

To help students gain valuable hands-on experience, RBC is offering students an opportunity to volunteer in a Free The Children initiative abroad, working to help build, support and teach within the communities.

RBC Rewards

RBC Rewards

As part of our support for Free The Children, RBC now lets you redeem your RBC Rewards points for sustainable products that inspire and motivate people to transform their lives and the world around them. All Me to We products are environmentally friendly, ethically made and support Free The Children communities overseas.