Helping Youth Create Change
Youth have power: The power to learn, the power to care, the power to grow. And they have the power to create change! That's why RBC and Free The Children have teamed up to help give Canadian youth the tools they need to create the change they want to see in the world.
Through inspirational events like We Day and educational programming like We Act, we are helping to empower young Canadians to make the world a better place. And the impact they are having is simply amazing!
115,000 youth and educators get inspired at We Days in 8 cities across the country annually.
We Create Change
Each year the We Create Change program raises money for 1 of the 5 pillars within the Free The Children's Adopt a Village model. So far to date, $3.5 million has been raised!
Free The Children Virtual Debit
$360,000+ donated through the RBC Free The Children Virtual Debit Card since 2013. RBC makes a donation for every purchase made.
Change In Action
Celebrating We Day
We Day is an annual event that celebrates and inspires change. Every year, this event helps motivate, educate and empower young Canadians to make a difference locally and globally. As National Co-Title Sponsor, RBC helps bring We Day to 9 events in 8 cities across Canada and we are continually blown away by the excitement and energy each event brings to the communities we're in.
We Day Photo Gallery
We Day Events
|October 19, 2016||We Day Toronto||Toronto||Air Canada Centre|
|October 26, 2016||We Day Alberta||Calgary||Scotiabank Saddledome|
|November 3, 2016||We Day Vancouver||Vancouver||Rogers Arena|
|November 9, 2016||We Day Ottawa||Ottawa||Canadian Tire Centre|
|November 18, 2016||We Day Manitoba||Winnipeg||MTS Centre|
|November 30, 2016||We Day Atlantic Canada||Halifax||Scotiabank Centre|
|February 22, 2017||We Day Montreal (English)||Montreal||Théâtre St-Denis|
|February 23, 2017||We Day Montreal (French)||Montreal||Théâtre St-Denis|
|Spring 2017 (TBA)||We Day Saskatchewan||Saskatoon||Sask Tel Centre|
We Create Change
Little Things Do Add Up We Create Change is a massive coin drive in support of Adopt a Village model, Free The Children’s holistic and sustainable development model. Collect coins as an individual, with your class or other group and help empower communities to transform their tomorrow.
It All Adds Up
We want to help kids feel empowered with the knowledge, skills and confidence they need to make smart everyday financial decisions and work toward their goals. But we know it's not easy to incorporate financial education into everyday lessons.
That's why we've put together tools to help teach personal finance through practical learning. It's called
It All Adds Up because all those day-to-day choices we make, big and small, do add up and set the course for our future.
With the right tools and a little courage, students will be empowered to make sound financial decisions that make an impact on themselves, their community and the world.
Get To Know The We365 App
We365 is a digital community that helps youth make positive change in our world every day of the year. This FREE mobile app and website allows kids to connect around issues, find and get involved in causes they care about, and easily track and record volunteer hours.
As kids create change through the app, RBC will help too, by providing small, relevant financial lessons and advice tips that can be used – and ultimately help create even more of an impact!
Free The Children Virtual Visa Debit
The Free The Children Virtual Visa Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.
We've nicknamed it "The Card That Cares" because RBC donates a portion of every purchase made through the card to support Free The Children in creating a positive change in the world.
As part of our support for Free The Children, RBC now lets you redeem your RBC Rewards points for sustainable products that inspire and motivate people to transform their lives and the world around them. All Me to We products are environmentally friendly, ethically made and support Free The Children communities overseas.