Helping Kids Create Change
Kids have power. The power to learn. The power to care. The power to grow. And the power to create change. That's why RBC and Free The Children have teamed up to help give Canadian kids the tools they need to create the change they want to see in the world.
350,000+ students inspired We Day events take place in 9 cities across Canada each year
We Create Change
$2,000,000+ raised Each year the We Create Change program raises money for 1 of the 5 pillars within the Free The Children's Adopt a Village model.
Free The Children Virtual Debit
$77,000+ donated through the RBC Free The Children Virtual Debit Card since 2013. RBC makes a donation for every purchase made.
Change In Action
Celebrating We Day
We Day is an annual event that celebrates and inspires change. Every year, this event helps motivate, educate and empower young Canadians to make a difference locally and globally. As National Co-Title Sponsor, RBC helps bring We Day to 9 cities across Canada and we are continually blown away by the excitement and energy each event brings to the communities we're in.
We Day Photo Gallery
We Day Events – Spring 2015
|March 24, 2015 (English)||Montreal||Théâtre St. Denis|
|March 25, 2015 (French)||Montreal||Théâtre St. Deni|
|April 1, 2015||National – Ottawa||Canadian Tire Centre|
We Create Change
A goat is an animal you've probably seen on a farm or in a petting zoo, but to many people across the globe a goat can provide milk and a sustainable income for years to come – empowering mothers and fathers, often for the first time, help support their children and take charge of their futures.
That's why this year, in support of Free The Children's Year of Empowerment initiative, all proceeds from our annual We Create Change fundraising campaign are going towards providing goats to families in need. For every $50 raised, a goat will be given to a family overseas.
Create Change Today!
Buy The Goat Tee
Show people that you support the cause! RBC will donate a portion of the proceeds from each t-shirt sale to the We Create Change campaign.
Start Your Own Campaign!
Have an idea on how to help support Free The Children? Start your own We Create Change campaign today!
How Does A Goat Empower A Family In Need?Learn more about Goat-onomics
It All Adds Up
We want to help kids feel empowered with the knowledge, skills and confidence they need to make smart everyday financial decisions and work toward their goals. But we know it's not easy to incorporate financial education into everyday lessons.
That's why we've put together tools to help teach personal finance through practical learning. It's called
It All Adds Up because all those day-to-day choices we make, big and small, do add up and set the course for our future.
With the right tools and a little courage, students will be empowered to make sound financial decisions that make an impact on themselves, their community and the world.
Get To Know The We365 App
We365 is a digital community that helps youth make positive change in our world every day of the year. This FREE mobile app and website allows kids to connect around issues, find and get involved in causes they care about, and easily track and record volunteer hours.
As kids create change through the app, RBC will help too, by providing small, relevant financial lessons and advice tips that can be used – and ultimately help create even more of an impact!
Free The Children Virtual Visa Debit
The Free The Children Virtual Visa Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.
We've nicknamed it "The Card That Cares" because RBC donates a portion of every purchase made through the card to support Free The Children in creating a positive change in the world.
The RBC Students Leading Change Scholarship program provides $150,000 in scholarships to 15 of Canada's most civic-minded students in three categories:
- Graduating High School or CEGEP
- First Undergraduate Degree or Diploma
- And Second Degree or Diploma
In addition to the monetary scholarships, 6 Me to We Trips are awarded to student applicants.
To help students gain valuable hands-on experience, RBC is offering students an opportunity to volunteer in a Free The Children initiative abroad, working to help build, support and teach within the communities.
As part of our support for Free The Children, RBC now lets you redeem your RBC Rewards points for sustainable products that inspire and motivate people to transform their lives and the world around them. All Me to We products are environmentally friendly, ethically made and support Free The Children communities overseas.