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RBC and Free The Children


We believe in Kids!

RBC is committed to providing the foundation, resources and guidance to help kids believe in themselves, become leaders and get inspired to take action to make the world a better place. That’s why we’re proud of our long-term commitment to Free The Children, an international charity and educational partner committed to helping kids achieve their fullest potential.

As the National Co-Title Sponsor of We Day, National Premier Partner of We Act and Partner of It All Adds Up, a youth financial literacy program, RBC is helping to inspire, empower and enable Canadian kids to achieve their goals.


We believe in Kids!

Photo credit: Free The Children

Free The Children Virtual Visa Debit

Free The Children Virtual Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.

It's nicknamed "A Card That Cares" because RBC donates a portion of every purchase you make to support Free The Children in creating positive change in the world.

We believe in Kids!

You are on: WE DAY

We Day

We Day is an inspiration and educational event that helps kicks off a year of young Canadians leading local and global change. As National Co-Title Sponsor, RBC is proud to help bring this unforgettable event to 9 cities across Canada each school year.


Date City Venue
October 2, 2014 Toronto Air Canada Centre
October 22, 2014 Vancouver Rogers Arena
October 29, 2014 Manitoba MTS Centre
November 3, 2014 Alberta ScotiaBank Saddledome
November 7, 2014 Saskatchewan Credit Union Centre
November 20, 2014 Waterloo Region Kitchener Memorial Auditorium
November 28, 2014 Atlantic Canada Halifax Metro Centre
March 24, 2015 Montreal Théâtre St. Denis
April 1, 2015 National ‐ Ottawa Canadian Tire Centre

Learn more about We Day


Audience at We Day Event

Photo credit: Free The Children / Alexander Duncan


Photo credit: Richard Sibbald

Change Never Sounded So Good!

This year RBC teamed up with chart-topping Canadian band Neverest to produce "Someday," a new song to inspire kids to create the change they want to see in the world. Debuting at We Days across Canada the song literally creates change with proceeds from every download going to the We Create Change campaign.

Learn More



This Is A Year of Change. Literally.

RBC & Free The Children have teamed-up to help you create change through the We Create Change campaign this year supporting FTC's Year of Economic Empowerment.

Join Neverest to create change this year

Ready, Set, Goat!

$50 in coins buys 1 goat for a family overseas Collect $50 in twoonies and give a goat to a family overseas, providing nutritious milk and sustainable income for years to come, empowering women and men to support their children and take charge of their futures.

Learn more


You are on: IT ALL ADDS UP

It’s More Than Just Math

It All Adds Up is a youth financial literacy program developed by RBC and Free the Children as part of the We Act program. It provides practical lessons around the concepts of earning, saving, giving and spending to support learning both inside and outside of the classroom. Combined, the lessons will help students gain the knowledge, skills and confidence to make financially responsible decisions and help them reach their personal goals.


Are You a Teacher?

IT ALL ADD$ UP Through It All Adds Up, your students will gain a stronger understanding of money matters, develop their ability to set and achieve personal financial goals, learn how to plan cost effective fundraisers. with a specific lesson on We Create Change, and much more!

Learn More



Are You a Student?

Amp Up Your Giving!
Download the We 365 app today to be the first to receive It All Adds Up challenges and see how some simple money lessons can help you amp up your giving!




You are on: WE365

We365 Puts the We Movement in the Palm of Your Hands

We365 is a digital community that helps youth make positive change in our world, every day of the year. This free mobile app and website allows youth to connect around issues, find and get involved in causes they care about and easily track and record volunteer hours.

As Presenting Sponsor of We365, RBC is bringing the It All Adds Up financial literacy program to life within the app, delivering relevant lessons and tips to help users reach their giving goals.

Download We365


WE 365