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The
RBC Blue Water Project is a
wide-ranging, multi-year program
to help foster a culture of water stewardship, so that
people have clean fresh water today and tomorrow.
Water is fundamental to all life on the planet. Lack of
access to clean fresh water is considered to be one of
the major threats to human health and economic development
around the world. |
RBC wants to help create a "blue water future"
of sustainable water resources worldwide. The first phase
of the RBC Blue Water Project is a grant program of $50
million over ten years.
Through the RBC Blue Water Project, we will also:
- Reduce the intensity of RBC's
own water footprint;
- Embark on education and awareness
programs for employees and clients to promote sustainable
water use and create an understanding of the value
and vulnerability of our water resources;
- Increase our ability to provide
financial services to innovative water technology
companies and water-related services, and encourage
the growth of this business sector;
- Encourage other organizations
to get involved, fostering collaboration among and
between all sectors.
RBC is one of North America's
leading diversified financial services companies,
serving more than 16 million personal, business, public
sector and institutional clients throughout Canada,
the U.S. and 45 other countries around the world.
Our 75,000 employees worldwide provide personal and
commercial banking, wealth management services, insurance,
corporate and investment banking and transaction processing
services.
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™ Trademark of Royal Bank of Canada. RBC and Royal
Bank of Canada are registered trademarks of Royal Bank
of Canada.
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