Business Unit
RBC is a leader in providing convenient alternatives for people to access their money and finances anywhere, anytime. We continue to expand and improve our branch networks, including online and telephone banking, and full service banking machines.
RBC is also committed to ensuring the financial inclusion of diverse communities by making financial products and services fully accessible. We will provide clients with innovative, practical and cost-effective financial products and services to support the financial inclusion of people with disabilities, Aboriginal peoples, and cultural markets.
- People with disabilities: People with disabilities have unique needs and companies that focus on making products and services accessible through alternate formats will better serve this market.
- Aboriginal and Indigenous peoples: We have a proud history of strong relationships with Aboriginal communities. We are committed to serving Aboriginal peoples by improving access to financial services, supporting economic development, creating employment opportunities, and fostering community well-being.
- Newcomers and Cultural Markets: The newcomer to Canada market has been a priority for RBC over the past 10 years. RBC wants to be the financial institution of choice for newcomers to Canada and to serve the needs of the communities and cultures they represent. We are committed to making it easier for newcomers to succeed and to developing a deep understanding of the needs and priorities of both new immigrants and cultural communities.
- Regional Ethnic Minority and LGBT (Lesbian, Gay, Bisexual and Transgender) Markets: In certain North American markets where large populations of ethnic minority or LGBT individuals live and work, RBC will explore targeted programs to increase business opportunities with members of these communities. To achieve this goal, RBC will collaborate with the ethnic minority and/or LGBT community and seek their perspectives on issues and opportunities for innovative financial solutions.
Enabling Business Clients
The success of RBC depends on the success of our clients. We recognize the impact of diversity on the success of our business and believe that our business clients can enjoy sustainable success through diversity and being inclusive in their businesses. To achieve this goal, RBC will share what we’ve learned about diversity through various media and interactions with our business clients.
Supplier Diversity
As purchasers of goods and services, large companies like RBC can have a significant economic impact in the markets where we do business, and we believe that we should support efforts to supplier diversity. Our goals are to offer minority suppliers the opportunity to increase or enhance sales to RBC and increase and enhance the value of purchases we make with women and minority-owned businesses, especially in our major markets.
For further information on our Marketplace commitments, please see our RBC Diversity Blueprint™
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Marketplace
Put learning into practice – How you answer these questions will help determine how you are supporting diversity and inclusion your marketplace.
See questions
- What business policies and practices exclude certain members of our community?
- What business policies and practices can we modify to promote accessibility of financial products and services to all members of the community?
- Are we providing enough information about policies, products and services to diverse clients so that they feel comfortable enough to participate?
- Are there incentives (financial and/or non-financial) that we can offer to increase participation of diverse groups?
- How can we make it easy for diverse groups to be financially included?
- How do we effectively manage their expectations regarding financial services yet still encourage them to participate?
- What will we do personally to help make a difference?