RBC’s
Giving Segments
Organizations whose work enhances quality of life
In order to help organizations and initiatives make a real
difference in the community and the people served, RBC focuses
its support on a limited number of giving segments within
the community:
Education
Our target for this segment is 35%
Education is one of RBC's highest priorities, with
over $13.0 million directed to this area in 2007. We fund
programs for pre-K to 12, colleges and universities.
Our Priority Project in this giving segment is the RBC Stay in School Project
, which focuses on the following areas
- After-school
programs
- Literacy programs
- Math, science and technology programs, especially those
geared for elementary and high school students.
- Post-Secondary Education
Health and Wellness
Our target for this segment is 25%
 The health and wellness of local communities and our employees is of vital importance to RBC with over $11.5 million donated in 2007.
Concentration of funding is focused on:
- Children's Mental Health
- Community and Children's Hospitals
- Neurological health issues
Social Services
Our target for this segment is 25%
A range of social services is necessary to address the
many needs of a community. Recognizing this, RBC made a corporate donation of over $3.7 million to United Way/Centraide in communities across North America in 2007.
Our emphasis in these areas is service delivery and education.
- Mental health services, education and awareness
- Programs assisting underserved populations, in particular
new Canadians and Aboriginals.
- Programs providing active, independent living for senior
citizens.
Civic & the Environment
Our target for this segment is 10%
RBC is committed to helping improve the
communities in which it has a presence. In particular, donations
are targeted to:
- Programs which address safety issues;
- Assisting “at risk youth” or disadvantaged
individuals develop job skills or start their own business
- Encouraging home ownership or access to affordable housing.
- Support environmental initiatives that focus on education
and awareness
Arts & Culture
Our target for this segment is 5%
 We believe that cultural institutions bring life and excitement
to communities and are a vital component of their quality
of life. Given the large number of funding opportunities
in this area, RBC has established the RBC Emerging Artist
Project. In 2007 we invested $433,000 in apprenticeship and internship programs across Canada. Over the last five
years, the RBC Foundation has donated more than $4.5 million to support visual arts programs across Canada.
Outside of this priority project RBC provides funding to
Arts and Culture in the following ways:
- Making visual and performing arts accessible to the
community at large, especially the disadvantaged and disabled;
- Promote cultural diversity and heritage awareness;
- Bringing the arts to rural communities across Canada.
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