November 4, 2013 - His Excellency the Right Honourable David Johnston, Governor General of Canada, today launched ‘My Giving Moment,’ a national multimedia campaign that encourages Canadians across the country to discover and seize their giving moments and then act upon them. RBC is a national partner of the four-year campaign that is part of an ongoing effort to grow Canadian giving and build a smarter and more caring nation.
“We are a country that cares and, as Canadians, it’s in our DNA to give,” said His Excellency. “We have built communities based on neighbour helping neighbour. Big or small, every gesture counts because when we help in any way, we are lifting someone else’s spirit. I hope that each will find his or her own giving moment, whether it’s time, money or talent, and extend it on to your community, family and friends so that we have a growing virtuous circle.”
The ‘My Giving Moment’ campaign will encourage Canadians to give back to their communities, neighbours, charities and causes. This initiative will help forge a stronger more caring Canada by embracing the talents and natural generosity of its people. To participate, Canadians are invited to visit the campaign website at www.mygivingmoment.ca to share their personal ‘giving’ moment or to browse for simple or more complex ideas on how to give. Participants can also challenge others and share their ideas on social media platforms such as Facebook, Twitter and Instagram by using the hashtag #givingmoment.
Philanthropic, business and community leaders have come together to support the ‘My Giving Moment’ campaign, developed and implemented by the Rideau Hall Foundation. The campaign is generously supported by corporate, community and media partners that share the Governor General’s commitment to giving as the key to creating a smarter and more caring Canada.
RBC is recognized among the world's financial, social and environmental leaders and is listed on the 2013-2014 Dow Jones Sustainability World Index, the Jantzi Social Index. RBC is one of Canada's Greenest Employers, one of Canada's 50 Most Socially Responsible Corporations and among the Global 100 Most Sustainable Corporations in the World. In 2012, we committed more than $95 million in donations and sponsorships worldwide to support community activities and organizations.