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What RBC Did to Celebrate Earth Day 2014

RBC joined millions of people and organizations around the world to support Earth Day on April 22. “With the launch of the new Environmental Blueprint, 2014 is a big year for environmental sustainability at RBC,” said Sandra Odendahl, Director of Corporate Sustainability. “Earth Day is a great opportunity to raise awareness and demonstrate our commitment to reducing our environmental footprint.”

To celebrate Earth Day 2014, RBC held a number of activities across the organization to raise awareness and provide staff with opportunities to get involved and make a difference.  Below are a few examples:

RBC Environmental Blueprint
The new RBC Environmental Blueprint, a roadmap for how we will approach environmental sustainability at RBC from now until 2018, was launched to all employees on Earth Day. The new Blueprint is the result of more than a year of work and consultation with nearly 100 key internal and external stakeholders. It is complete with some aggressive goals, targets and a new focus area, and covers our operations globally. We are confident that it will set a new standard for leadership in environmental sustainability within the Canadian banking sector.

RBC Environment Blueprint

The new RBC Environmental Blueprint was launched on April 22, 2014 to mark Earth Day.

RBC One Million Acts of Good

More than 12,500 employees from 35 countries completed almost 1 million acts of good as part of the enterprise-wide RBC One Million Acts of Good campaign. During the campaign, participants were invited to complete acts of green, wellness, and kindness. The campaign tool included an acts of good calculator that allowed participants to see the impact of their individual and collective actions, including environmental benefits such as greenhouse gas emissions avoided, and energy and water saved. Over the three-week campaign we tracked an outstanding 967,000 acts of good, including 623,000 acts of green. We are pretty happy with the results, but plans are already underway to exceed 1 million acts next year!

One million acts of good

Grand prizes included 25 $100 RBC Blue Water Project Visa Gift Cards. 

Electronic Waste Collection Events
For the 3rd consecutive year, RBC hosted personal electronic waste (e-waste) recycling events to raise awareness about the environmental impacts of e-waste. E-waste is one of the fastest growing waste streams in the world and many electronic devices contain toxic and hazardous materials like lead, cadmium and mercury. If e-waste is simply disposed of in landfills, hazardous materials could contaminate soil, water and air and create potential health risks.

This year, RBC partnered with BMO, CIBC, Scotiabank and TD to host a two-day personal e-waste recycling event in the Toronto financial district. In addition, RBC offered staff at four major office buildings in the Greater Toronto Area, home to more than 19,000 RBC employees, an opportunity to bring in their personal electronics for a chance to win prizes. The combined events collected 3,200 kilograms of electronic items that were dismantled and recycled responsibly. At all of the events, the e-waste was processed by Global Electric Electronic Processing (GEEP).

RBC's Green IT Manager and a GEEP representative

RBC’s Green IT Manager and a GEEP representative at one of the collection points where employees could drop-off personal electronic items for responsible disposal.

To read about last year’s Earth Day celebrations at RBC visit: RBC Earth Day 2013.