March 14, 2012 - The RBC Blue Water Project is back as a supporter of Canada Water Week (March 19-25, 2012 ), a week-long celebration of water from coast-to-coast-to-coast, held annually in the third week of March to coincide with World Water Day (March 22). World Water Day and Canada Water Week are special occasions for RBC, because water is RBC’s global cause, to which we’ve committed $50 million over 10 years. Already, we’ve donated or pledged $32 million to some 500 organizations worldwide.
This year, Canada Water Week will focus its efforts on the theme “Our Water Footprint.” Did you know that Canadians consume twice as much water per day than Europeans? Or that next to the United States, we are the second highest water consuming country in the world? Yet over and over again, Canadians state how important water is to them and that they are concerned about its safety and protection. For more information, visit www.canadawaterweek.com
Here’s what else we’re doing to mark World Water Day:
We’ve just received over 200 applications from organizations worldwide for 2012 RBC Blue Water Project Leadership Grants. We’ll evaluate those proposals and announce our finalists in early summer. And of course, we’re making plans for the third annual RBC Blue Water Day, to be held on Friday June 8, in all RBC locations worldwide.
We thank all of our 500+ RBC Blue Water Project members for the work they do to help protect the world’s most precious resource.
5 ways you can celebrate World Water Day