Most Canadians take water for granted. We think we have lots of it and it will always be there. So in 2008, RBC started polling Canadians about their attitudes towards water—to see if the serious water issues around the world were having an impact on how we use and think about water, and tracking whether our attitudes are changing.
Since 2008, RBC has made the poll results freely available to NGOs and other interested parties. We have encouraged the broad dissemination of the data and its findings because we want to help contribute to a healthy conversation about the value and vulnerability of water in Canada.
The 2014 RBC Canadian Water Attitudes Study will be released in March 2014.
2013 Canadian Water Attitudes Study
* Produced by RBC and Unilever Canada
Need support for a charitable initiative that protects water in our growing towns and cities? Apply for an RBC Blue Water Project grant in late 2013.