Most Canadians take water for granted. We think we have lots of it and it will always be there. So in 2008, RBC started polling Canadians about their attitudes towards water—to see if the serious water issues around the world were having an impact on how we use and think about water, and tracking whether our attitudes are changing.

Since 2008, RBC has made the poll results freely available to NGOs and other interested parties. We have encouraged the broad dissemination of the data and its findings because we want to help contribute to a healthy conversation about the value and vulnerability of water in Canada.

The 2014 RBC Canadian Water Attitudes Study will be released in March 2014.

2013 Canadian Water Attitudes Study

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• Canadian Water Attitudes Study Infographic
• Urban-dwellers ill-prepared for impact of Mother Nature on water (News Release)
• Drip, Drip: Canadians much quicker to repair an internet outage than a leaky faucet (News Release)

2012 RBC Canadian Water Attitudes Study

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• Majority of Canadians Believe Their Local Water Infrastructure Is Good Enough for Now (News release)

2011 Canadian Water Attitudes Study*

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• Three Quarters of Canadians Using Toilet as Garbage Can
  (News Release)

2010 Canadian Water Attitudes Study*

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• Canadians’ water conservation efforts declining (News Release)

2009 Canadian Water Attitudes Study*

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• Majority of Canadians consider water to be Canada's most important natural resource (News Release)

2008 Canadian Water Attitudes Study*

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• Canadians over-confident in country's supply of fresh water (News Release)

 

* Produced by RBC and Unilever Canada