The RBC Blue Water Project is a wide-ranging program dedicated to protecting the world's most precious natural resource: fresh water. We support initiatives that help protect water in our growing towns and cities.
We also promote responsible water use with our employees and clients, are committed to reducing the intensity of our own water footprint and encourage the growth of water businesses.
The centrepiece of the RBC Blue Water Project is a $50 million charitable commitment to support organizations that are working to protect water in our growing towns and cities. We provide grants in regions where we have a business footprint.
The RBC Blue Water Project sponsors conferences, economic reports and events that help build awareness about the importance of water. See who we support.
RBC employees and retirees are passionate volunteers and we provide a number of programs that make it easy for them to contribute time and resources to a range of causes, including water protection. Learn more.
When we launched the RBC Blue Water Project in 2007, we decided to support two broad areas: watershed protection and access to clean drinking water. We felt that by casting such a wide net, we could get to know the fullest range of people and organizations working to protect water; fast track critical funding to a variety of national, regional and community-based projects around the world; and learn as much as we could about water. At the same time, we also wanted to help raise awareness about water issues.
In 2011 - 12, we commissioned the Monitor Institute to evaluate the social and environmental impacts of the RBC Blue Water Project to date. Monitor surveyed a cross-section of about 20 per cent of our grant recipients and developed a small subset of metrics that were common across most of the initiatives we funded. Monitor found that:
One of our goals with the RBC Blue Water Project is to help create capacity in the charitable water sector. RBC has a reputation for integrity and due diligence in our grant-making processes, and over the years, many charitable organizations have told us that RBC funding is often considered a de facto "seal of approval," allowing them to attract additional funding from other donors more easily. The Monitor study revealed that more than 80 organizations in North America were able to leverage their RBC Blue Water Project grants to acquire more than $4.7 million in additional funding, an average of $50,000 per organization.
The RBC Environmental Blueprint outlines the following water commitments:
Need support for a charitable initiative that protects water in our growing towns and cities? Apply for an RBC Blue Water Project grant in late 2014.