The RBC Believe in Kids Pledge is a five-year, $100 million commitment to improve the well-being of at least 1 million kids and youth. We believe kids are our future: for our economic prosperity, the health of the planet and the hope of humanity. We believe kids need and deserve our complete commitment so they can be healthy in mind, body and spirit. That’s why we support a wide range of charitable and community health, education, arts and sports programs for children and youth. Because we believe in kids.
Since 2008, the RBC Children’s Mental Health Project has helped hundreds of organizations dedicated to providing early intervention, increasing public awareness and reducing the stigma of mental illness.
Since 1999, the RBC After School Project has supported community-based organizations that provide children with a safe place to develop knowledge, social skills and self-esteem.
We are focused on ensuring that kids and youth learn the fundamental movement skills they need to feel confident and competent to be physically active.
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